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Blogs by TechShu, the Best Digital Marketing Agency in India

7 Tips for App Store Optimization to Make Your App SEO-Friendly

You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store.

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Posted By - Suzzane A

Digital Marketing News You Can’t Afford To Miss This week (Oct 2 to 9)

Facebook’s new lead ads are great with integrated landing pages!

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Posted By - Suzzane A

Women Who’re Rocking the Tech Industry in India

Category: Blog Cool Stuff Tech

Here's a list of 12 women who're creating wow experiences in the tech industry in India. Enjoy the read and stay inspired. Also, a very happy #BusinessWomen'sDay.

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Posted By - Suzzane A

Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)

There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science.   According to Wikipedia,  Many marketers see color as an important part of marketing because color can be used to influence consumers’ emotions and perceptions of goods and services. […]

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Posted By - Suzzane A

30 Best Content Marketing Tools

Category: Blog Cool Stuff

Any marketer can achieve greater content marketing success with the right tools. Isn’t it? Here is a list of 30 best content marketing tools for next-gen content marketers. Explore and learn.   Google Keyword Tool: A great tool to find keyword ideas. It also tells you how the keywords will perform.   Copyscape: Copyscape is an online plagiarism checker. It’s a […]

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Posted By - Suzzane A

5 [Statistics-backed] Search Trends To Follow In 2016

No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world.

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Posted By - Suzzane A

Psychology Of Color, Consumer Behavior and Branding

Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision.  Let’s dig deeper to understand how it can […]

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Posted By - Suzzane A

5 Elements of a Successful B2B Content Marketing

Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source – State of B2B Content Marketing in 2015 by Regalix. The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago. […]

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Posted By - Suzzane A

50 Email Marketing Statistics Every Marketer Should Know

Email marketing when done right can positively impact your entire marketing mix.  Below mentioned are some interesting stats to help you understand how customers and marketers view emails –   Popularity of emails and its usage in marketing  1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source – […]

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Posted By - Suzzane A

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

Storytelling is probably the oldest form of making an instant connection with people.

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Posted By - Suzzane A

20 Restaurant Websites Doing Amazing Visually

Here're 20 websites that say it quickly and say it nicely. 1. Marie Catribs:

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Posted By - Suzzane A