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"All I want is Sales." Period.

More traffic alone does not grow revenue. Converting the traffic you already have does.

TechShu is a result-driven conversion rate optimization agency in India that helps B2B and e-commerce businesses increase conversions, reduce bounce rates, and improve ROI without increasing ad spend. The conversion rate optimization services offered by us rely on data, structuring and the DMFlow methodology of tying each experiment to a specific business goal.

Whatever your needs may be, from optimizing your landing pages to fixing a leaking sales funnel to conducting an overall CRO audit – we can help you with evidence-based conversion optimizations throughout the whole process. With 17+ years of experience in digital marketing and a Google Premier Partner certification, we can provide you with the rigor of enterprise-level CRO services.

Explore our strategic conversion rate optimization services below and discover how TechShu helps brands turn visitors into customers, consistently.

Why Brands Trust TechShu as the Best Conversion Rate Optimization Company in India

3X–5X

More Sales

Without increasing ad spend

500+

CRO Experiments

Executed across 20+ industries

30%+

Bounce Rate Reduction

Via speed and UX fixes

Upto 50%

Lower Form Drop-Offs

Through UX improvements

3X

More Conversions

Through CRO-led optimization

Upto 40%

Lower CPA

Through funnel optimization

What Strategic Conversion Rate Optimization Services Do We Provide to Maximise Conversions

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Higher-converting pages start with a clear hypothesis. We audit your landing pages for message match, friction, and trust gaps, then test targeted changes that lift form fills and reduce drop-offs. The result: more leads and revenue from your existing traffic.

Every CRO assumption is validated, never guessed. We design structured experiments involving different versions of headlines, copy, and layouts until we find a significant improvement using statistical analysis. You scale what works; you stop paying for what doesn't.

Friction kills conversions silently. Using data from heatmaps, recordings and the results of the UX audit, we eliminate dead-end navigation, confusing flows and layouts making a visit to your site as easy and seamless as possible.

We examine each and every step of your user’s journey and pinpoint where they fall out. Then we reconstruct the funnel to help your visitors make it all the way through to conversion. Fewer leaks. More pipeline.

Forms are the conversion gateway. Reducing from 11 fields to 4 can lift conversions by 120%. We analyse your forms and checkout flows, cut unnecessary steps, and implement progressive profiling and multi-step flows that increase completions without sacrificing data quality.

The use of heat maps and session recordings helps identify the hidden opportunities from the behaviours of users. It reveals where attention concentrates and the session recordings exactly highlight where users looses interest or quit. This qualitative layer directs every hypothesis we test , eliminating guesswork from the CRO process.

A 1-second delay in page load time can reduce conversions by 7%. We audit and improve LCP, FID, and CLS metrics compressing assets, optimising code, and deploying CDN infrastructure so your website converts faster users, not just more of them.

Everyone is not after the same thing. We offer personalisation based on audiences where there will be different headlines, calls to action, and offers tailored for each segment so everyone gets the right message at the right time. More personalisation means more conversion rates.
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See How Our Conversion Rate Optimization Process Operates in Every Business

Conversion rate optimisation process in TechShu is based on the DMFlow methodology, a 5-tiered system which ensures that every action is linked to the business results. Unlike the general approach of observe-test-repeat, the conversion rate optimisation process of TechShu is well-defined and works systematically in every business we serve.

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Auditing and Observation

The first step starts with CRO audit which entails analysing the traffic patterns, page-level analysis, Core Web Vitals, heatmaps and session recordings. This gives us information about how people use your site and which pages have high conversion opportunities. It is data-driven at all times.

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Detailed Analysis

Raw data is turned into meaningful insights. We segment traffic by source, device, and intent and find the most important points that prevent successful conversion. The analysis separates traffic quality problems from UX issues, lack of relevant information, and other issues that need a different approach to solve.

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Hypothesise

Each test starts with an evidence-based hypothesis: if we change X for reason Y, we will get result Z. This approach makes sure that we don’t test everything just for fun. The actions are made as per the derivations and calculated impact that will happen after implementing the proposed change.

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Testing

We believe in A/B testing experiments. We apply CRO software to create variants of the website, make sure each test is statistically significant and make no mistakes in testing like peeking or conducting low-powered tests. Each test is well documented.

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Optimise & Deploy

Successful variations are rolled out on all the relevant pages. Lessons learned from failed experiments are recorded in the form of negative knowledge – just as important, since this prevents making the same mistake again. Deployment takes place following a QA process to ensure that there are no negative effects on other conversion paths or speed/SEO.

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Measure & Scale

After rollout, we measure conversion rate, revenue impact, and CAC:LTV ratios to validate whether our hypothesis resulted in any business benefit. CRO gains compound over time: each improvement builds on the last. We maintain a live optimisation roadmap so the programme continues delivering incremental revenue without restarting from zero.

The result is a CRO programme that feels owned, not outsourced. Every step is tied to a documented hypothesis, every outcome is measured against a business KPI, and every learning - win or loss, strengthens the next round of optimisation.

How Conversion Rate Optimization Helps Strengthen Your Business Growth

Most businesses invest in driving traffic. CRO makes that traffic work harder. A 1% lift in conversion rate can deliver more incremental revenue than a 20% increase in traffic at a fraction of the acquisition cost. Here is how a structured CRO programme compounds growth over time:

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Frictionless Experience – navigation enhancement, fewer form fields, faster page load times, and optimizing processes for mobile users contribute to increasing conversion rates.

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More Trust Signals – reviews, customer testimonials, case studies, and guarantee statements used in the place of the purchase decision-making process help establish trust and reduce indecision.

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The Compounding Growth Effect – CRO wins compound. Each test you win gives you a higher baseline to build your next experiment on. This does not just improve your site, it actually multiplies the ROI of your existing marketing channels, like paid media, SEO, and content creation.

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Good Data For All Marketing – CRO provides information on which messages, offers, or formats work for your audience and thus aid in making decisions about paid advertising, email marketing, and organic content marketing.

These are the four foundations of conversion success: a clear value proposition, a frictionless user experience, effective calls-to-action placed at the right moment, and trust signals positioned where decisions are made. TechShu's best conversion rate optimization services address all four - systematically, not in isolation.

Our Awards and Recognition

CMO CHARCHA Kolkata Summit and Awards 2024

Gold for E-Commerce Marketing Excellence at CMO CHARCHA Kolkata Summit and Awards 2024

50 Marketing Minds 2021 Awards

Realty+ Award for “Top 50 Marketing Minds”, 2021

ET Bengal Corporate Award

ET Bengal Corporate Award for “Best Financial Performance

CIO Choice 2017

CIO Choice: Mobile Application Development under Enterprise Mobility, 2017

Deloitte Fast 500

Deloitte Technology Fast 500 Asia Pacific in 2017,2011 & 2010

ITPV Partner Leadership Award

ITPV Partner Leadership Award for Mobile Application Development in Enterprise Mobility.

Dun & Bradstreet Leading SME of India Awards

Dun & Bradstreet – Top Leading 100 SMEs of India Awards 2015

Regalix SVBA 2015 winner award trophy

Silicon Valley Business Application Award for Nasscom conclave mobile app 2015

Industries We Serve

What Our Clients Say

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TechShu has been handling all the digital efforts for almost a year now.It heartening to say that they have done a great job. Both Debdyuti and Samraggi from the TechShu Team have helped us build RasoE's Digital presence right from scratch.

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Gaurav Mahawar

RasoE by Tata Steel
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On behalf of NeotiaGetwel Healthcare Centre , I would like to extend our appreciation for the dedicated & efficient work done by you. The responsiveness & professionalism that you have showed have touched us significantly.

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Madhumita Sarkar

Branding & Media Communication Head,NeotiaGetwell
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TechShu team has been instrumental in achieving success across Paid & Organic channels for t2ONLINE. They have been associated with us for last 1 year and we can notice the progress in analytics.Kudos for the great effort. Keep up the great work.

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Debmalya Datta

Corporate Marketing Manager,T2 Online, Bengaluru
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We at Columbia Pacific Communities are so pleased with the professionalism and talent that has been provided by TechShu . Its been more than 2 years TechShu is associated with us as our SEO partner and we would like to continue the relationship as we are receiving the desired output. Keep the good work team .

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Jonali Saikia

Senior Manager Digital Marketing,Columbia Pacific Communities
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It's been a wonderful experience to have Techshu as our Digital Partner whose team is helping manage the Digital Marketing verticle of Peerless Hospital. The enthusiastic team is open to suggestions and welcomes client's inputs.

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Suchismita Sharma

Deputy General Manager, Peerless Hospital
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Thank you for taking us through the monthly performance for May'20. Looking at the numbers for May and after understanding them better from you, we would like to applaud the efforts made by you and the team.

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Kritika Sarin

Branding & Media Communication Head,Earth Collective
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Working with the Indus Net TechShu Digital Pvt. Ltd. team was a pleasant experience. Two things in particular about their service is exceptional: their speed of response to emails, they were always available to answer my questions and provide feedback as the project went along. Secondly they demonstrated a clear understanding of the scope and nature of the project and delivered accordingly.

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Anindya Saha

Assitant Professor IT-Cordinator,Army Institute of Management Kolkata

Tools and Technology

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As an agency that specializes in conversion rate optimization services, we understand the importance of optimizing your website or landing pages to improve conversion rates. We use a data-driven approach to optimize your website for maximum conversions. We conduct thorough research and analysis to identify areas for improvement, and then develop and test strategies to drive results.

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FAQ'S

What is conversion rate optimization (CRO)?

CRO is the process of increasing the ratio of people to perform a certain desired action you want them to do on your website or landing page like : filling up a form, booking a slot , subscribing something or purchasing a product.

Why should I hire TechShu for top CRO services?

TechShu brings 17+ years of digital expertise, a proprietary DMFlow methodology, and a Google Premier Partner credential. We treat CRO as a business KPI programme - not a design exercise ,co-owning your conversion targets and measuring impact at the revenue level, not just the click level.

Is CRO a component of SEO or different?

CRO and SEO serve different goals. SEO brings more visitors to your website while CRO converts more of these visitors to leads or clients. Both processes work together as the higher the conversion rate of your website, the higher would be the return on investment of every rupee you invest in SEO. TechShu combines both services in one.

How will Conversion Rate Optimization help me in generating more leads and sales from my website?

The CRO process removes any friction that makes customers bounce off your site without making a purchase. By enhancing page copy, cutting down form fields, increasing trust signals, and optimizing call to actions, we will be able to assist you in generating more leads from your current web traffic, without even touching your advertising budgets.

How soon can I expect results with conversion rate optimization (CRO)?

Our insights from the CRO audit process will be ready in 2-3 weeks. It takes 3-6 weeks to achieve statistical significance in an A/B test. When it comes to compounding effects, which is when each new optimization builds on top of the previous one, it becomes possible to measure the impact on revenue within 60-90 days.

How much CRO services cost in India?

How much budget friendly CRO services in India are, depends on the scope of work, traffic volume, and the complexity of testing. At TechShu, we provide both CRO audits as projects and CRO retainer programs. Reach out to us for scoping and proposal.

What are the CRO tools used by TechShu?

TechShu uses GA4 for analytics, Hotjar & Microsoft Clarity for heatmaps/session recording, Google Optimize/VWO/Optimizely for A/B testing, Page speed insights and Lighthouse for CWV, and HubSpot for form/CRM integration for CRO purposes.

Is CRO applicable to B2B as well as to B2C?

Yes. CRO for B2B businesses is about lead generation (form submissions, consultations booking, content downloads), while CRO for B2C aims at making a purchase with urgency, social proofs, and friction elimination. TechShu has delivered CRO programmes across 20+ industries in both segments.

How does TechShu measure the KPI of a CRO programme?

We measure CRO impact at multiple levels: micro-conversions (click-through rate, scroll depth, form starts), macro-conversions (form submissions, enquiries, purchases), and business outcomes (leads, pipeline value, revenue). All metrics feed into a live KPI dashboard so you have real-time visibility of CRO impact.

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