To stay updated with the latest developments and keep away from limitations it is important to migrate to google analytics 4, Here are some of the most important GA4 features:
GA4 provides that extra edge to get deep user behaviour insights through its world-class features such as utilizing machine learning to study user habits, It also enables advertisers to gain user data from multiple devices. With advanced data privacy features and compact reporting, it provides filtered and secured information to data seekers.
Hurry Up! And Migrate to Google Analytics 4 with the help of the experts from TechShu. Experience a smooth changeover and take advantage of Google Analytics migration services along with the setup aid.
Gather information /
Identify Goals & Objectives
GA4 detects certain special actions of customers instead of taking down regular page visits. This provides a deep understanding of the customer journey.
GA4 is adaptable to new technological advances and new privacy policies. Its proactive approach keeps you ready for any kind of technological update.
GA4 makes it easier to find out how users are interacting with business websites and applications across various platforms by providing deep insights into user behaviour. The collected data helps advertisers to make the right decisions to promote their brand on a major scale.
To find out if your website is using GA4 services or not you can simply log in to your Google Analytics account and check if your website is listed in the GA4 Property column. Otherwise, you can check your website's tracking code. If it starts with "G-," then it's a GA4 property.
Follow the below-mentioned steps to manage both the GA4 accounts:
Ask yourself which account you want to keep as your primary account.
Sometimes both accounts could be using the same tracking code. If that is the case detach one of them to avoid duplication. If both accounts are using different tracking codes then update your website by linking the tracking code from your primary account. Transfer important data and reports from your secondary account to your primary account.
As per requirement, you can provide access to your primary account to anyone who can log in to your secondary account. By storing your data and analytics in one account you can experience seamless tracking and reporting avoid incompatibility and organize your analytics strategy.
Till July 1 2023, you can continue to operate and utilize data from Universal Analytics. After the deadline, you will be able to access earlier stored data from UA for at least six months.
If you want to access your historical data which was stored by UA then you need to switch to GA4 because you can access your old data there only.
If you fail to shift to GA4 before July 1 2023, You will lose access to all the historical data and also it cannot be imported to GA4 as the data collection process is different in Universal Analytics.
The migration process involves multiple steps. However, things could become more complicated if you delay more as you will start losing your historical data.
It takes around 4 to 5 weeks to complete the migration process.