Our Clientele
We have extensive domain expertise in the BFSI segment and have worked with multiple renowned brands that cater to B2B and HNIs. As a fintech digital marketing agency, we confidently position ourselves as the most knowledgeable in the industry. We strongly believe that digital marketing in the banking industry is not just about having the right strategy; it’s also about strong execution. Whether it's lead generation, SEO, or brand-building, we ensure every aspect is perfectly aligned to drive results.
How we can help your business? Maximize ROI in the competitive BFSI segment with the right digital marketing strategy for banking and financial services.
Generation Leads & Sales
- Generates high-quality leads by promoting financial products such as loans, insurance, investment plans, and wealth management services.
- Assured lead generation for all the following categories:
- Personal Loans & Credit Products
- >Home Loans & Mortgages
- >Investment & Wealth Management
- >Insurance Products
- >Business & Corporate Banking
BFSI SEO optimization
- Voice of the Consumer/VOC Analysis
- Classification of Searches Based on Propensity
- Increase the Organic Visitors and Avg. Time Spent
- (Ranking + Increased Engagement)
Social Media Optimization: SMO
- Trust building in financial and banking services through transparent communication
- Increase customer engagement through educational content, promotions, and the latest updates.
- Reaching the target audience by precise ad targeting
Performance Digital Marketing
It is all about reaching the ‘Right Audience’–
- At the Right Time (Digital Mediums)
- Via the Right Channels (Digital Markets)
- With the Right Messaging
GMB Listings & Google Map Ads
- Maintaining, updating, optimizing & running ads on Google Map
- Optimizing and creating GMB listings to enhance credibility and trust
- Increase Visibility via Google Maps ads & improve local search rankings
- Enhancing customer convenience with accurate info like branch locations, hours, and contact details
- Boosting local conversions via targeted Google Map Ads
App Marketing
- Drive banking and fintech app downloads through targeted promotions.
- Retain and engage customers with push notifications, personalized offers, and app-exclusive services
Online Reputation Management
- Build credibility by addressing customers' feedback (both positive and negative).
- Ensure a positive brand image and maintain trust
Quora Marketing & Advertising
- Position the brand as a thought leader by answering banking/finance-related queries.
- Increase visibility among high-intent users with targeted Quora ads
Here are some of our solutions that go beyond the constraints of a generic approach
A. Full Funnel Reach and Targeting
- 1. Reach the right TG with precision through strategic campaigns across
- 2. Retargeting users by tracking:
- - Average time spent on-site
- - Number of page views
- - Video Engagement
- - Bounce rate
- - Channels like Search, Display, and Meta
B. Customer Journey Optimization & Strategy
- 1. Messaging Framework: Crafting personalized messages based on the stage of the customer’s journey.
- 2. Digital Market Analysis: Evaluating digital market trends and audience behavior specific to the BFSI industry.
- 3. Web Asset Analysis: Assessing and improving website and landing page performance to ensure smooth customer journeys.
- 4. Digital Channel Analysis: Identifying the most effective digital channels for customer acquisition.
- 5. Competitor Analysis: Evaluating competitors' digital strategies to identify gaps and opportunities.
- 6. Industry Benchmarking: Comparing KPIs with industry standards to optimize performance.
C. Target Group-wise Content Modelling
- 1. Market Segmentation using:
- • Psychographics: Creating content based on lifestyle, values, and interests of target groups.
- • Demographics: Crafting targeted campaigns by age, income, gender, and occupation.
- - Video Engagement
- • Geography: Regionalized content and campaigns to reach specific geographic locations.
- • Behavioral Patterns: Segmenting audiences based on online behaviors, such as spending habits, platform usage, and engagement patterns.
D. Full Funnel Dashboard
- 1. CAC/LTV – Measure and optimize Customer Acquisition Cost and Lifetime Value for better ROI.
- 2. Channel KPIs – Track performance across all channels to ensure alignment with business goals.
The Necessity of a Robust Digital Presence for Effective Digital Marketing in Banking Industry
Digital marketing for fintech companies and digital marketing for BFSI has become more critical than ever. Due to the rapid shift in consumer behavior post-COVID-19, more and more customers are shifting their preference to online banking, insurance, and investment services for convenience. As a digital agency for financial services, we know that this demand has given rise to several fintech startups and digital banks, which have intensified the competition even for established banking and finance organizations. Therefore, digital marketing is becoming mandatory for traditional BFSI brands to maintain a strong online presence and stay relevant. At the core, we are a digital marketing agency employing first-principle thinking at all levels to bring the best business ROI for our clients. We are thought leaders and passionate about bringing structural thinking and execution to the industry.
We are working on:
- Digital marketing knowledge in a structured way so it can be converted to wisdom and action; we have developed many frameworks.
- Digital marketing strategy in a matured, simplified way for business KPIs.
- Full-funnel digital marketing execution in an integrated way for better ROI and fewer funnel leakages.
Our strength lies in:
- Our frameworks for strategy and execution.
- Deep understanding of each component of digital marketing success in a simplified manner.
- Full customer journey, digital market mapping, and digital market research.
- Reach strategy and communication strategy.
- Digital infrastructure strategy, full-funnel KPI, and dashboard.
Partner with a Leading digital marketing Fintech agency to reach, engage, and convert buyers online
Still thinking about how digital marketing in banking industry can be beneficial for your business?