Best Digital Marketing Agency for Education Industry
K-12
Schools-
Colleges
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Universities
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Vocational Training Centres
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Professional Development & Certification Providers
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TechShu: Leading the Way in Digital Marketing for Educational Institutes
With over 15 years of experience in digital marketing, we create customized solutions for diverse industries, including educational institutes. We’ve worked for schools, colleges, universities, and study centers. At TechShu, our main KPI is generating highly targeted leads. We provide comprehensive marketing services, ranging from lead generation to content creation.
Why Choose TechShu?
Enhance Your Visibility:
Expand your reach with integrated advertisement ensuring your educational institute reaches the right audience at the right time.
Generate Qualified Leads:
We use AIDA (Attention, Interest, Desire, Action) model to attract and convert students actively seeking educational opportunities.
Boost Engagement:
We use psychographic targeting to understand the motivations and behaviors of students. It helps us create impactful ads and build strong connections.
Data-driven Success:
Our strategies are backed by comprehensive data analysis, ensuring high ROI and measurable growth for your institution.
Continuous Optimization:
We continuously monitor and optimize your campaigns to improve performance.
Our Expertise in Education Digital Marketing Solutions
How can we help your educational institute succeed?
Full- funnel Reach: Ensure your institution reaches the right audience, at the right time, through the right channels, at the optimal cost and frequency. For example, one of our clients, a reputed university in Gandhinagar, achieved a consistent monthly flow of 15,000+ organic visitors and secured 26 top keywords ranking on the first page of search results leading to 4,000 organic leads in one year. This achievement resulted from comprehensive SEO optimization, content creation, and on-page structural improvements.
Full-funnel Communication: We create and deliver the right message in the right format, ensuring clear, effective communication across every stage of a student’s journey. Our work with a popular online coaching program for government job preparation demonstrated the impact of targeted content and compelling visual assets, resulting in over 300,000 leads generated in just 75 days. This campaign featured high-quality videos and strategic ad placements that resonated with prospective students.
Full-funnel Infrastructure: We build infrastructure, from websites to marketing tools, to support outreach and communication efforts. For one of our clients, a K-12 School, we restructured their website and optimized it for SEO, resulting in a 78% decrease in bounce rate and an 87% increase in pageviews. This robust infrastructure supported targeted ads and content marketing, enhancing user engagement.
Full-funnel KPIs: Monitor key performance indicators to identify gaps and continuously optimize reach, communication, and infrastructure. Our work with an institute, a leading provider of executive education in the Middle East highlights this approach. We conducted detailed geo-demographic studies and monitored campaign performance closely. Real-time adjustments were made based on data analysis - it helped us identify areas for improvement and optimize the reach and effectiveness of lead-generation efforts. This continuous performance evaluation led to a 10X increase in impressions, a 3X decrease in CPC and CPL, and ultimately a 6X boost in leads over six months.
Case Studies
47% Increase in SQLs: Transforming Digital Engagement and Lead Generation for Chrysalis
15,000+ Organic Visitors & 1 Million Organic Impressions Monthly : Elevating Karnavati University’s Digital Presence
6X Increase in Leads & 3X decrease In CPL : XED Institute’s International Market Breakthrough
We are honored to be the digital marketing partners of renowned schools, colleges, and universities across the globe.
