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47% Increase in SQLs: Transforming Digital Engagement and Lead Generation for Chrysalis

Chrysalis is a leader in reforming school education through its unique Thinkroom program, which challenges conventional practices and promotes innovative learning for K-12 schools in India. The brand aimed to increase its reach and establish a strong digital footprint to attract more leads and boost social media engagement.

Client’s Business Goals

  • Develop a Comprehensive Digital Strategy:Implement and execute a three-month digital marketing plan.
  • Increase Leads and SQLs (Sales Qualified Leads):Enhance lead generation through optimized search engine practices and targeted ads.
  • Strengthen Brand Presence:Establish Chrysalis as a thought leader in the education sector and improve social media engagement.

Challenges

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Initial Digital Gaps

The need for a complete digital overhaul and restructuring to align with SEO best practices.

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High Competition

Standing out in an educational market with established players required strategic and compelling content.

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Limited Engagement

Ensuring consistent social media interaction and brand awareness posed an initial challenge.

TechShu Solutions

  • Website Restructuring and SEO
    • Aligned website elements with SEO best practices, including on-page optimization, improved metadata, and URL structuring.
    • Enhanced site navigation and content layout to increase visibility on search engines and reduce bounce rates.
  • Targeted Lead Generation Ads
    • Ran focused Google Ads to attract users actively searching for educational programs.
    • Implemented Facebook Ads to reach a broader audience interested in the educational sector.
  • Content Marketing and Optimization
    • Created keyword-optimized content such as blogs, articles, and resource pages addressing common questions and pain points, positioning Chrysalis as an authoritative voice in the industry.
  • Strategic Social Media Communication
    • Developed a consistent posting schedule featuring engaging content, success stories, and faculty highlights to showcase campus life and build an online community.
  • Brand Building Initiatives
    • Highlighted unique selling propositions and educational achievements to strengthen the brand’s reputation.
  • Performance Tracking and ROI Analysis
    • Implemented robust tracking mechanisms to assess campaign performance, providing insights to adjust strategies for maximum ROI.

Results

47%

Increase in SQLs, significantly boosting lead quality.

50%

Growth in Google-generated leads.

41%

Increase in Facebook-driven leads.

46X

Growth in Facebook impressions.

81X

Increase in LinkedIn impressions, expanding professional outreach.

78%

Increase in website traffic, enhancing overall online engagement.

80%

Reduction in website bounce rate, improving user retention.

87%

Increase in page views, reflecting deeper content interaction.

Additional Engagement Insights
38%

Growth in Facebook page likes, strengthening community presence.

88%

Increase in Instagram followers, showcasing greater social reach.