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Achieving Massive Lead Generation Success for upGrad Jeet’s Pilot Project

upGrad Jeet, a subsidiary of upGrad and rebranded from The GATE Academy, focuses on upskilling students in India. The primary goal was to create a product that leverages technology for revolutionary learning experiences.

Client’s Business Goals

  • Generate High Lead Volume:Achieve 4,000-5,000 leads per day with effective ad strategies.
  • Develop Engaging Assets:Create comprehensive ad-related content, including videos and landing pages.
  • Maximize ROI:Target the right audience for optimized campaign performance.

Challenges

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Lead Volume Targets

High daily lead targets posed significant demands on campaign performance.

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Asset Creation

Developing impactful creative assets that resonate with the target audience.

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Optimized Ad Strategy

Ensuring cost-effective ad spending with high returns.

TechShu Solutions

  • Targeted Video Content
    • Created high-quality video ads showcasing course benefits and success stories.
  • Comprehensive Distribution Strategy:
    • Distributed promotional assets across various channels to maximize engagement.
  • Daily Optimization:
    • Monitored and adjusted campaign elements for continuous improvement.
  • Keyword Optimization:
    • Weekly keyword updates to enhance ad performance.

Results

30000+

Total leads generated within 75 days.

45%

Competitor counteraction was successful, protecting the university’s reputation.

Enhanced Brand Visibility

Increased recognition and higher conversion rates through video-driven content.