Transforming BML Munjal University’s Online Image with a Comprehensive ORM Strategy

BML Munjal University, founded by the Hero Group, is known for its innovative teaching, experiential learning, and research. Despite its strong academic reputation, the university faced challenges related to online reputation and needed a strategic overhaul to improve its digital perception.

Client’s Business Goals

• Create a Positive Online Image:Ensure a strong and positive presence across third-party review sites.
• Suppress Negative Reviews:Reduce the visibility of damaging reviews impacting brand perception.
• Enhance Review Ratings:Improve ratings on key platforms to reflect the university’s quality education.

Challenges

Negative Reviews

Competitor-driven and user-generated negative reviews impacted the university’s online image.

Review Platform Dominance

Critical reviews on platforms like Quora and other third-party review sites posed significant damage to brand credibility.

Consistency in Content

Maintaining positive content visibility amidst new negative feedback.

TechShu Solutions

• Prioritizing Review Sites
  • Focused on positioning top educational review platforms like CollegeDunia, Shiksha, and Career360.
• Review Management
  • Pushed down negative reviews and promoted positive and neutral content to the forefront.
• Keyword Strategy and Monitoring:
  • Updated keywords to align with user behavior and trends, utilizing Google Analytics for insights.
• Consistent Content Maintenance
  • Maintained positive content threads and FAQs to ensure favorable search engine results.
• Quora Management:
  • Replaced negative responses with well-constructed positive answers.

Results