10K+ Leads Generated: Jiraaf’s 30% Cost Efficiency in Generating High-Value Leads

Jiraaf is committed to helping individual investors achieve high, risk-adjusted returns through curated investment opportunities. With a mission to democratize wealth creation, Jiraaf offers an easy-to-use platform for investing in listed bonds and aims to empower investors by providing access to high-quality investment plans.

Client’s Business Goals

• Generate High-Value Inquiries:Secure leads for investment plans, with a focus on inquiries for high-ticket investments (minimum ticket size of ₹10 crores).
• Achieve Lead Generation Targets:Obtain at least 9,500 leads within a 3-month timeframe.
• Cost Efficiency:Ensure cost-effective lead generation without compromising the quality of leads.

Challenges

No Existing Digital Benchmarks:

Jiraaf had no prior digital campaign history, making initial benchmarks challenging.

Limited Investment Offerings:

A restricted number of investment plans were available for promotion, requiring precise targeting and strategy.

TechShu Solutions

• Stage 1: Google Ads Campaigns:
  • Target Audience:Focused on High Net Worth Individuals (HNIs) and upper-class demographics.
  • Strategy:
    • Prepared and launched tailored ad assets that resonated with the financial interests and investment capabilities of HNIs.
    • Focused on high-value opportunities to generate substantial investment inquiries.
    • Conducted continuous monitoring and optimization to improve ROI and lead quality.
• Stage 2: LinkedIn Advertising:
  • Target Audience:Professional profiles with high net worth.
  • Approach:
    • Used profile-based targeting and database integration to reach relevant professionals and affluent audiences.
    • Customized content to align with the professional and financial interests of the targeted individuals.
• Database Utilization:
  • Leveraged targeted outreach using a comprehensive database to drive additional engagement and improve the conversion rate.

Results