358K+ Facebook Likes & High-Intent Leads : Utkarsh Bank Expands Digital Footprint in Rural India

Utkarsh Small Finance Bank (USFB) focuses on providing affordable banking services, including loans, deposits, and investments, tailored for the underserved and unserved sections of India. The bank’s primary lending activities are concentrated in rural and semi-urban areas, with other services extending across the country.

Client’s Business Goals

• Generate High-Intent Leads:Achieve market penetration and develop direct consumer interaction channels.
• Strengthen Digital Presence:Establish a strong digital footprint and enhance brand awareness.
• Develop Social Networking Strategy:Engage users and create a loyal online community through effective social media campaigns.
• Prepare for Digital Readiness:Optimize the digital infrastructure to support better consumer engagement.

Challenges

Saturated Banking Market:

High competition from established banking institutions, making it difficult to stand out.

No Paid Media Mandate:

The strategy needed to achieve results without the support of paid advertising.

Trust and Differentiation:

Building trust and standing out in a market crowded with physical banking options.

TechShu Solutions

• Targeted Lead Generation Ads on Facebook:
  • Utilized Facebook to reach niche audiences in locations with existing USFB physical presence.
  • Focused on areas with high competition, highlighting USFB’s unique selling propositions.
• Strong Social Media Campaigns:
  • Created impactful campaigns to penetrate the saturated market with transparent and consumer-centric messaging.
  • Differentiated USFB from competitors by emphasizing its customer-focused approach.
• Social Media Optimization:
  • Enhanced the bank’s social media presence through engaging and informative content.
  • Fostered trust by maintaining transparent communication to engage and retain customers.

Results

Achieved within 6 months: