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Transforming Lead Generation for MODIFI: A Strategic Digital Success

MODIFI is a global digital trade finance company that empowers small and medium-sized businesses to trade internationally with ease. By offering sellers immediate payment and buyers flexible payment terms, MODIFI facilitates seamless and digital financing solutions worldwide.

Client’s Business Goals

  • Generate Qualified Leads:Ensure a consistent improvement in lead generation with a targeted lead-to-conversion rate.
  • Achieve High Conversion Rates:Reach a minimum 5% lead-to-conversion ratio.
  • Promote Event Engagement:Boost pre-event bookings for a significant event in Bangladesh.

Challenges

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New Market Entrant:

MODIFI faced minimal brand awareness in India, competing against well-established financial institutions.

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Intense Competition:

The presence of traditional banks venturing into the seller financing space created heightened competition.

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Awareness and Differentiation:

While facing competition, MODIFI’s edge lay in its fully digital and hassle-free financing process, needing effective communication to highlight this advantage.

TechShu Solutions

  • Targeted Lead Generation Ads:
    • Platforms:Deployed highly targeted lead-generation ads on Google and LinkedIn, specifically focusing on the Indian market.
    • Audience Targeting:Precisely targeted export houses and exporters to align with MODIFI’s niche.
  • Event Promotion in Bangladesh:
    • In-Mail Campaigns:Launched a tailored in-mail campaign to promote the event and increase pre-event bookings.
    • Strategic AdsCustomized ad creatives and communication routes were developed for maximum outreach.
  • Creative Content and Landing Page Optimization:
    • Ad Creatives:Designed impactful ad creatives to convey MODIFI’s unique value proposition and grab attention.
    • Landing Page:Crafted optimized landing pages to facilitate seamless user experiences from ad interaction to lead generation.
  • End-to-End Campaign Execution and Optimization:
    • Continuous Monitoring:Regularly monitored ad performance metrics and implemented timely optimizations for sustained results.
    • Performance Enhancements:Adjusted strategies based on real-time feedback to optimize lead generation and conversion rates.

Results

Achieved over a 6-month period:
10%

Lead-to-conversion ratio, surpassing the initial 5% target.

3X

Increase in the number of leads generated.

3X

Increase in ad clicks, indicating higher engagement.

100

Organic phone call inquiries were generated through the campaign.

LinkedIn Performance:
6%

Average lead-to-conversion rate, above expectations.

3X

Increase in leads generated from LinkedIn.

4X

Growth in ad impressions on LinkedIn.

Bangladesh Event Performance:
73%

Engagement rate from digital campaigns.

61%

Of total pre-event bookings originated from digital campaign efforts.