Managing an online business requires a robust digital marketing process that includes SEO, PPC advertising, content marketing, social media marketing, email marketing, and affiliate marketing. These efforts should ultimately lead to conversions, or else you will need to quickly change your strategy.
Yes, in the end, if you are not getting conversions then certainly something is wrong with your approach. Additionally, another crucial requirement is to Calculate, Track and Analyze Conversion rates to understand what is working for your business and where improvement is needed. In this article, we will have a look at all the aspects which help us to analyze conversion rates in a more comprehensive manner.
A conversion happens when an online visitor completes the desired action such as downloading an e-book, signing up for a newsletter, making a purchase or downloading a whitepaper.
Every website owner keeps a set of goals which they want to achieve through their online visitors. Therefore, to find out the conversion rate for your website divide the number of conversions by the total number of visitors to your website and then multiply the value by 100.
For eg:- If your landing page has 15000 visitors and of those 2000 got converted then the conversion rate shall be 13.33%.
As a conversion rate optimization agency, we believe that conversion tracking is very important to understand how online visitors interact with our clients. Here are the tools which can help you track conversions:
Ad words and Google Analytics
Both Ad words and GA collect a huge amount of data therefore you need to use the proper set of filters to get relevant insight. For example, If you are handling a Google ad campaign then you might want to filter your data only to show visits that came through the ad.
Or if you want to find out how effective your content marketing strategy is, then you will need to filter your data to show only the visits that came through organic search results.
Heat Maps like Hotjar, and Microsoft Clarity allow website owners to detect potential and weaker elements on their website. Heat Map tools disclose user behaviour on a website, It lets you know where users are clicking, pointing, scrolling and hovering their mouse.
Session Recording and Replay Software
Session Recording and Replay tools store the user’s interaction with a website or mobile application, Which can be played later on to find out how users are interacting with the website or app. This practice helps website owners to identify which part of the website was able to engage customers the most.
Net Promoter Score (NPS) and Customer Satisfaction Surveys
CSS and NPS tools are used to measure customer satisfaction, However, the purpose and method differ for both tools. A customer satisfaction Survey finds out how satisfied a customer is with a product or service. Whereas, NPS is a measurement which informs how likely customers are to recommend a product or service to others.
Getting online visitors to purchase your product or service requires focus and attention on some very important factors, You can also take the assistance of a professional conversion rate optimization agency to save time and get results. Let’s have a look at some of the methods which can help you increase your conversion rate:
When you start listening to your customers you create what they want which makes selling an easy task. Relevancy is the key, It doesn’t matter how expensive or luxurious products you offer to customers until it makes sense to them, the point is that it should be useful to them. No one wants to invest their hard-earned money in something that doesn’t fulfil their demands and needs.