Blogs by TechShu, the Best Digital Marketing Agency in India

6 Rules Of Great Storytelling

We, humans are wired for stories. We see characters and stories in everything around us. When I say everything, I mean literally everything – from cheese toasties and pancakes to clouds. The phenomenon is called Pareidolia or “the imagined perception of a pattern or meaning where it does not actually exist.” It’s the human brain’s tendency to add characters to abstract objects and try […]

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Posted By - Suzzane A

50 Diwali Ads That Told Stories In A Memorable Way – Part 2

Continuing our list on top 50 Diwali campaigns of all time.

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Posted By - Suzzane A

50 Diwali Ads That Told Stories In A Memorable Way – Part 1

Diwali is one of the biggest festivals in the country and storeytellers leave no stone unturned to pull on consumers’ heartstrings.

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Posted By - Suzzane A

52 Social Media Statistics To Help Marketers In 2018

Social media is a world in itself. With 2.46 billion users in 2017, it's a place of non-stop activities that present a myriad of opportunities to marketers.

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Posted By - Suzzane A

On Data Privacy Day, Facebook Releases 7 Privacy Principles

First things first - the European Union's upcoming privacy changes known as General Data Protection Regulation (GDPR) go into effect on May 25 this year. And Facebook is preparing for it.

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Posted By - Suzzane A

17 High-impact Social Media Updates In 2017

Facebook cracks down on engagement bait; Instagram updates its Stories feature; Snapchat redesigns the app to separate social and professional content; Twitter increased tweet limit from 140 to 280 characters –  2017 had been a super active year for social media users and marketers. Each update was designed to improve user experience and transparency.  Here […]

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Posted By - Suzzane A

Ultimate List: 23+1 Most Shared And Relevant Digital Marketing Articles

Here's our list of the most shared & relevant collection of articles for marketers from 2017.

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Posted By - Suzzane A

Christmas Ads 2017 – The Most Viewed Ones

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them.

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Posted By - Suzzane A

Digital Marketers: Precursor to 2018

2017 was a busy year for marketers. Amidst a flurry of launches and updates, it’s pretty human to miss out on a couple of important stories and insights. Well, who said a marketer’s life is easy? No one!

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Posted By - Suzzane A

Now Digital Marketing Is More About Marketing Than Digital

They say every story has a beginning, middle, and end. So, from where do we begin this story? Well, let’s start from the beginning.

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Posted By - Suzzane A

Experiential Marketing: How These Retailers Are Leveraging Its Power

Creating a meaningful relationship with customers isn’t easy in today’s crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns – and rightfully so. For example, Google’s pop-up stores, Ralph Lauren’s interactive touch-screen mirrors in their flagship location in New York, Samsung […]

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Posted By - Suzzane A

25 Must-reads For CIOs 2017 – Part 1

We reveal some of the useful insights & articles from 2017 offering advice on digital transformation, innovation and business growth.

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Posted By - Suzzane A