Category: Campaigns

Water crisis is a reality. From water scarcity to drinking water contaminated with feces, water crisis has many faces. Several organizations have shared their voices regarding the rising concern through powerful campaigns. Check out 100+ such social awareness campaigns here  Before going through the campaigns, a quick note from our team:  We have created a video “Why […]

We are living in an age of content overload.

From creating ROI-driven strategies and driving business-wide innovation to keep organisations ahead in an ever-changing market to driving sales - today, the role of marketers has changed.

Get inspired from 100+ successful marketing campaigns - check these digital marketing courses.

Continuing our list on top 50 Diwali campaigns of all time.

Diwali is one of the biggest festivals in the country and storeytellers leave no stone unturned to pull on consumers’ heartstrings.

Welcome to our Christmas wrap-up, a collection of ads that went viral in 2017. These ads tug at your heartstrings; no wonder why the internet fell in love with them.

Creating a meaningful relationship with customers isn’t easy in today’s crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns – and rightfully so. For example, Google’s pop-up stores, Ralph Lauren’s interactive touch-screen mirrors in their flagship location in New York, Samsung […]

1. McDonald’s - Don't Pay. Simply Hug

1) Buster the Boxer – John Lewis

Nearly all form of marketing is now technology-driven. But not all marketing technology strategies are successful. Here we discuss 10 campaigns where marketing and technology were intertwined seamlessly to meet the business objectives.  1. Apolosophy by Apotek The ad was made to introduce a new line of hair products by Apotek, a Swedish pharmacy brand. Place: […]

Dads hate shopping. Dads can't change diapers. Dads can't cook. Dads can't do this...dads can't do that. Well, it's time to change the way dads are stereotyped as clueless and incompetent when it comes to parenting.