Category: Campaigns

Digital Storytelling: Brands Leveraging It The Right Way

Who does the White Rabbit mistake Alice for? Pat comes the answer “Mary Ann, his maid.” I (and there’re many) remember the book word by word.

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Posted By - Suzzane A

What Went Viral in 2014

Category: Blog Campaigns

We covered 15 viral online campaigns and posts that occurred during the first half of the year. It’s time to take a look at the rest of the year. Let’s recap!  1. Always’s #LikeAGirl:  Girls, do you feel ashamed when someone says “You do it like a girl”? You shouldn’t. Always addressed the issue like no one did. […]

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Posted By - Suzzane A

Christmas Campaigns of 2014 That Will Tug at Your Heartstrings

Category: Blog Campaigns

Take a sneak peek into the best Christmas campaigns of 2014. They will bring you Christmas joy, inspire you to do something for your loved ones and some would even help you select presents. So, let’s hop in:

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Posted By - Suzzane A

Eat a Red Apple a Day

Category: Blog Campaigns

Apples are nutritious. The much heard adage An Apple A Day Keeps A Doctor Away proves it.  Today’s Eat a Red Apple a Day! And we’ve jotted down a list of apples that digital marketers can’t miss if they want to stay digitally fit & strong.  Inbound Marketing :  https://www.hubspot.com/inbound-marketing Top stories of Searchengineland: https://searchengineland.com/library/top-news Search Engine Optimization :  Algorithmic changes of Google: https://moz.com/google-algorithm-change Know everything about search from the horse’s mouth: https://googleblog.blogspot.in/ More SEO […]

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Posted By - Suzzane A

World Television Day: How Indian Online Brands are Leveraging TV?

Category: Blog Campaigns

It’s World Television Day. The day is observed around the world not only to celebrate the ‘idiot box” but also to promote the idea of global communication media. While everyone is concentrating on the evolution of television, we thought of talking about the day in a different way.  So, we focused on online brands that are […]

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Posted By - Suzzane A

International Men’s Day: Campaigns That Celebrate Men

Category: Blog Campaigns

Today is International Men’s Day. You didn’t know that? Well, no worries. We too didn’t untill we saw #InternationalMen’sDay trending. Here’s a funny yet thought-provoking video that aptly describes what many men must be thinking today.    ATTENTION: And this is a must-watch!  Yes, they are right to a great extent. We celebrate Women’s day with […]

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Posted By - Suzzane A

World Usability Day #FailFun: Twitter, Airtel, Dishtv + more

Category: Blog Campaigns

Today is World Usability Day! If you are wondering what is World Usability Day, here is the Wikipedia definition.

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Posted By - Suzzane A

2014 : What Went Viral? (So Far)

Category: Blog Campaigns

Our series on what went viral in 2014 (so far).  1. Bring Back Our Girls – On 15th April a sleepy town in Northern Nigeria woke up to witness a night filled with atrocity and horror. Dozens of heavily armed terrorists, belonging to an Islamist group called Boko Haram (which in the Hausa language means […]

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Posted By - Suzzane A

Top 8 Mother’s Day Campaigns in 2014

Category: Blog Campaigns

The mother-child relationship is as old as mankind; however the day that officially celebrates the specialness of the bond reached 100th year on May 9th. This year we’ve seen a slew of heartwarming ads – each telling a gripping story that will move you to tears. Over here we’ve rounded up some of the most touching […]

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Posted By - Suzzane A

Social Media Flaps of April

Category: Blog Campaigns

It’s not always the extraordinarily good campaigns that go viral on social web. Even the bad ones get their fair share of comments, dislikes, tweets and mentions. Remember #AskJPM or Tesco “off to hit the hay” campaigns?  April – The Month of Social Media Disasters & Embarrassment  Everyone welcomed April with Fool’s Day, but some brands […]

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Posted By - Suzzane A

15 Seconds Videos On Instagram Raising Awareness on Sustainable Fishing

Category: Blog Campaigns

Bart van Olphen has a novel idea: he wants to teach how to cook sustainable fish dishes. His Instagram videos are helping his idea turn into reality. Bart’s Fish Tales, known as the world’s shortest cooking show, already has over 43,000 followers on Instagram.     The videos run for 15 seconds and Olphen knows that in […]

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Posted By - Suzzane A