Category: Campaigns

Mother’s Day 2016 Viral Stories

Here we discuss stories that've captured the depth & meaning of motherhood. Read on

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Posted By - Suzzane A

Emoji : The New Friend of Marketers

First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji.

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Posted By - Suzzane A

What Went Viral In 2015? But Not For Good Reasons

  Blame it on humour gone wrong, sloppy copy or plain misfortune – these brands somehow couldn’t put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing,  disgruntled employees taking over company’s official Twitter account, nauseating Twitter polls + content that didn’t simply […]

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Posted By - Suzzane A

Campaigns That Went Viral in 2015

Category: Blog Campaigns

Every year, we come across hundreds of advertisements, on an average. However, many of these ads just shamelessly endorse products and are quickly forgotten. But then, there are advertisements that tap into our emotions, make us think, bring a smile to our lips, or perhaps a few tears to our eyes. These are advertisements that […]

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Posted By - Suzzane A

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

Storytelling is probably the oldest form of making an instant connection with people.

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Posted By - Suzzane A

6 Image Marketing Lessons from Zomato

Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you’ll find images playing an important role. Here we’ve analyzed a couple of their posts. Read on to explore.    1. They offer pure entertainment: Zomato sends out messages with the right kind of image. And […]

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Posted By - Suzzane A

Direct Winners Cannes Lion 2015

FCB Chicago for Kmart and Joe Boxer's "Joe Boxer Inactivity Tracker" (gold)

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Posted By - Suzzane A

Mobile Lion Winners, Cannes Lion 2015

R/GA New York for Equinox (gold, silver, bronze) If you want to witness the next generation fitness program, you must watch this spot.

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Posted By - Suzzane A

U.S. Promo & Activation Winners Cannes Lion 2015

LifePaint campaign for Volvo - Agency: Grey London

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Posted By - Suzzane A

Cannes Lion 2015 Outdoor Awards

Category: Blog Campaigns

Unicef Fatty, Nerd – 2 Gold Lions - Agency: PROLAM Y&R This is an anti-cyberbullying campaign with the copy, "One shot is enough”.

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Posted By - Suzzane A

Father’s Day Campaigns – Not To Miss Ones

He is the unsung hero, our comforter, and our mommy-convincer. He might not have the superpowers like the Marvel superheroes or the ones that the DC comics heroes possess, but he definitely has the power to be your hero, in your daily life & still simply, just be awesome at it! No, we’re not aiming […]

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Posted By - Suzzane A