Mobile Lion Winners, Cannes Lion 2015

R/GA New York for Equinox (gold, silver, bronze)

If you want to witness the next generation fitness program, you must watch this spot. 

Grow in Norfolk, Va., and Heat San Francisco for EA Sports Madden Giferator (gold, silver)

This amusing Madden spot starring Dave Franco and Kevin Hart earned the agency two lions, one gold and one silver.

R/GA New York for Owlet Baby Care (silver, bronze)

 Have you heard of baby monitor device ever? You would understand it now. 

Eric Mower + Associates in Charlotte, N.C., for Domtar’s “Project Learning Curve” (silver)

Studies proved that handwriting improves brain function. This Domtar initiative is focused on classroom handwriting through technology.

Wieden + Kennedy New York for Gap’s #SpringIsWeird (silver)

BBDO New York for Foot Locker’s “Horse With Harden” (bronze)

NBA star James Harden tried The Internet with the pickup game H.O.R.S.E. Watch the video to see how it went.

BBDO New York for the American Red Cross and’s “” (bronze)

 The American Red Cross along with Bitly initiated a donation program, called This bitlink-sharing service adds a ribbon to the page for every share. The more people see these Bitlinks, the more donations they raise for the American Red.