U.S. Promo & Activation Winners Cannes Lion 2015

LifePaint campaign for Volvo – Agency: Grey London

 Every year, more than 19k bikers meet with accidents on road in the UK. Volvo presents a life paint that offers a unique shininess in the dark. This ad shows you how  it helps bikers.  https://www.youtube.com/embed/AJjbmFMz_l0 

Prevent Gun Violence’s “The Gun Shop” (two golds, silver) – Agency – Grey New York

 This spot is created to raise awareness against Gun Violence. To do so, they opened a “gun store” in NYC with multiple hidden cameras as a social experiment. And what they did after that, is the essence of the spot. Watch it.  https://www.youtube.com/embed/1nAfWfF4TjM

Burger King the Proud Whopper (gold, two silvers) – Agency: David 

 Yes, we all are same inside. You would realize it once again after watching this ad. 

Gatorade’s “Sweat It to Get It” (silver, bronze) – Agency TBWA\Chiat\Day Los Angeles

 It’s Gatorade’s new ad that encourages people to sweat, else they don’t get the Gatorade. The spot was shot at a convenience store with more than 15 hidden cameras and with Cam Newton. 

Gatorade. Sweat It To Get It. Hug. Cam Newton. from jon soto on Vimeo.

 Delta “Innovation Class” (silver, bronze) – Agency: Wieden + Kennedy New York 

 Delta Innovation Class is a mentoring program with some select industry leaders. They will be traveling 35,000 ft above the sealevel while taking the mentor seat.   

Volvo’s “Hijacking Car Service” (silver) – Agency: We Believers New York 

We Believers – Volvo – The Volvo Car Hijacking Car Service from Circulo Creativo on Vimeo.

Under Armour’s “Gisele Bundchen: I Will What I Want” (silver) – Agency: Droga5 New York 

 Super models like Gisele Bundchen always live under the microscope, where anyone and everyone is ever-ready to judge them. But will power always overpowers opinions.   

McDonald’s “Lovin’ the Super Bowl” (bronze) – Agency: DDB Chicago

Snickers “Marcia Gets Hungry” (bronze) – Agency: BBDO New York 

 Truly, hunger changes everyone! https://www.youtube.com/embed/V9tjgkUvl0Y 

Allstate’s “Social Savvy Burglar” (bronze) – Agency:Leo Burnett Chicago

 If you post everything on social media, you have to face the consequences.   https://www.youtube.com/embed/VF9MDw1WzTg

“Take It From a Fish”- Cannes Lions (Pharma Grand Prix) – Agency: DigitasLBi

 This fun ad campaign spreads awareness about Triglycerides.  https://www.youtube.com/embed/GqDGqKqZ39A 

Intimate Words –  Grand Prix in the Health & Wellness portion of Lions Health

 This spot by P&G Always is created to raise awareness about Cervical Cancer.  

Land Rover (two silvers, bronze) – Agency: Young & Rubicam

The Community for Buenos Aires blood donation (bronze)

 This clever campaign shows the value of blood donation in a unique way. They chose three personalities and showed how blood donation changed their life-line as a whole.