Direct Winners Cannes Lion 2015

FCB Chicago for Kmart and Joe Boxer’s “Joe Boxer Inactivity Tracker” (gold)

 You must have heard of the wearable devide that tracks your calorie burning rates while working out. Now you have a tracker that calculates your idleness.  

R/GA New York for The Ad Council’s “Love Has No Labels” (gold, two silvers)

David in Miami for the Proud Whopper (two silvers, bronze)

Grey New York for States to Prevent Gun Violence’s “The Gun Shop” (silver)’