Facebook cracks down on engagement bait; Instagram updates its Stories feature; Snapchat redesigns the app to separate social and professional content; Twitter increased tweet limit from 140 to 280 characters – 2017 had been a super active year for social media users and marketers. Each update was designed to improve user experience and transparency.
Facebook decided to get stricter with the pages that were using engagement bait for gaining reach through the news feed. Facebook changed its News Feed algorithm, demoting all posts that didn’t seem authentic and were spammy or misleading.
Facebook in this post explain how the change will affect the brand and publishers Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics. Learn more about engagement bait and how to avoid using it here.
Facebook now lets you mute people and pages for 30 days. Users can use the Snooze Button to temporarily see less content from those friends/pages who post annoying content. It gives users more control over what they see in their News Feed without unfollowing or unfriending.
Inspired from Snapchat, Instagram introduced story sharing option. It also introduced unique 3D filters and stickers ( again inspired from Snapchat’s USP). Instagram Stories have hit 300 million daily active users as reported in November 2017.
This was a big update. Twitter in this post announced that it has doubled its 140-character limit to 280 to give users more space to express themselves on the channel.
Last year, the social channel jumped into the video bandwagon to leverage the power of the format. https://www.linkedin.com/embed/feed/update/urn:li:activity:6305770479856685056/?compact=1
One can follow hashtags the way one follows an account on Instagram. It’s a great way to discover relevant people, photos, and videos in new ways.
Twitter is helping brands to connect with users and engage with them in different ways. With this update, the customer engagement with branded chatbots will reach beyond private direct messages. For many businesses, delivering a great customer experience through a bot in Direct Messages depends on helping people complete a task other than sending a message, wrote Ian Cairns, a product manager at Twitter in a blog post.
With this new feature on Instagram, users can easily identify sponsored posts. Influencers can tag the partner who paid to get featured in that post. This update was a step to improve the transparency about sponsored content after letters were rolled out to many Instagram influencers by FTC.
Users can add photos and videos to Instagram stories, even when they are more than 24 hours old. Read the details about the update here
With Snap Map users can track the location and movements of all their contacts. Users can control with whom they want to share their location. Know more on the location setting options here.
After this update, only accounts with 10,000 channel views can apply for the Partner Program. Beginners can check Creator Academy to know how to create great content and grow channel views.
Users can share their Instagram Stories to their Facebook Stories. Here’s a good read on the update.
Posts shared to Public on LinkedIn will also be visible to anyone who isn’t signed in to LinkedIn. Read how to update your settings here
With this update, users can now start posting photos from Instagram’s mobile website. After a couple of months, Instagram let users view Stories on the web.
It lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world. There have been many updates since the launch of Lens namely, it can recommend outfits for you; instant ideas added to Lens results; Lens your look, and Pincodes.
It shows the users the most popular articles that their connections are tweeting about. A no-frills attached update, it shows the users the link preview of the articles but no commentaries.
Users can now order food using both the Facebook mobile app and website. Here’s what Facebook said in a post.
Facebook combines options from a number of food ordering services like EatStreet, Delivery.com, DoorDash, ChowNow and Olo, as well as restaurants like Jack in the Box, Five Guys, Papa John’s, and Panera, so you don’t have to search through multiple places to find what you’re looking for. From local spots to national chains, Facebook connects you with old favorites and new discoveries in just a few taps. You can even check out what your friends have to say about a restaurant before you order your food.
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