Ultimate List: 23+1 Most Shared And Relevant Digital Marketing Articles

Here’s our list of the most shared & relevant collection of articles for marketers from 2017. The list includes insights from digital transformation, social media marketing, and customer experience to influencer marketing. This hand-picked list is a part of our Digital Marketing Apple where we curate the most shared and the most relevant marketing articles of the day for digital marketers. Hope you’ll find it useful. Happy reading! 

1. Forget Coding: Writing Is Design’s “Unicorn Skill” Shared 25.4K Times 

This report is a must-read for designers; why learning how to write isn’t just an important skill for the future? It’s applicable right now. Read More

2. To Change Your Strategy, First Change How You Think. Shared 18.6K Times 

The digital revolution is forcing every company to move from business models focused on products and services to those that leverage networks and platforms. Examples and insights to help us understand how real transformation can occur. Read More

3. Culture For A Digital Age. Shared 18.2K Times

Risk aversion, weak customer focus, and siloed mind-sets are cultural problems which in a digital age are problems that MUST be solved. A McKinsey report that candidly talks about the shortcomings in the organizational structure. Read More

4. We Analyzed 100 Million Headlines. Here’s What We Learned (New Research). Shared 18K Times

Findings from the BuzzSumo research include: 

  • Headline phrases that drive most engagement on Facebook
  • Worst performing headline phrases on Facebook
  • Most effective phrases that start or end headlines
  • Optimum number of words and characters to use in a headline
  • Most impactful numbers to use in headlines
  • Most engaging Twitter headline phrases
  • Differences between B2C and B2B headlines

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5. Design Thinking Needs To Think Bigger. Shared 17.2K Times

A good read on the move from design to systems thinking. Read More 

6. The Case For Digital Reinvention. Shared 14.6K Times

According to the research by McKinsey, the forces of digital have yet to become fully mainstream. On average, industries are less than 40 percent digitized, despite the relatively deep penetration of these technologies in media, retail, and high tech. Read More

7. What’s The Value Of A Like? Shared 13.6 K Times

Merely liking a brand on Facebook doesn’t change behavior or increase purchasing. Backed by data, this HBR report confirms what we’d suspected for long. Read More

8. Why Creative Agencies Need To Think Like Consultants In 2017? Shared 13.3K Times

Traditional agencies are slowly coming to terms that data led strategy not creative alone is driving top-line growth. And they need to respond fast. Read More

9. How To Turn Marketing Efficiency Into Growth? Shared 12.6K Times

An insightful interview with Chief Strategy, Product and Marketing Officer of Western Union. Read More

10. Social-Media Trends to Prepare for in 2018. Shared 12.6K Times 

Powerful social media trends that will affect users and businesses alike. Read More

11. P&G Tells Digital To Clean Up, Lays Down New Rules For Agencies And Ad Tech To Get Paid. Shared 12.5 K Times

“The days of giving digital a pass are over,” Chief Brand Officer of P&G Marc Pritchard said, urging the rest of the ad industry to follow P&G”s lead. “It’s time to grow up. It’s time for action.” Read More 

12. We Studied Brands Around The World. What Consumers Want Isn’t What You. Shared 11.2 K Times

The research by Co.Design finds out content types that online users love to consume. Read More 

13. Retailers: Brace for a New Wave of Generational Disruption. Shared 10.7K Times 

It’s Gen Z. Read the research report describing the unique shopping habits of Gen Z. Read More

14. Why Brands and Agencies Are Preparing for the Era of 6-Second Ads. Shared 10 K Times 

The format’s popularity has seen an upward trend since the best examples of Google’s six-second hackathon were highlighted at Sundance. Read More

15. A Good Digital Strategy Creates a Gravitational Pull. Shared 8.3K Times 

A good read on how to influence from a distance in a digital age. Read More

16. Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts. Shared 8.3K Times

This research found that an influencer with a smaller but more loyal following might be the way to go for brand marketers looking to reach their target audience. Read More

17. Automation Replaced 800,000 Workers… Then Created 3.5 Million New Jobs. Shared 7.2K Times

Check examples of companies using automation to create jobs and help their leaders develop better businesses. Read More

18. UX Mapping Methods Compared: A Cheat Sheet. Shared 6.4K Times 

This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which. Read More

19. Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue. Shared 6.4K Times

Social media is incredible for some things but not all things. And we have to be OK with that. Read More

20. Who Owns Customer Experience? Shared 5.5K Times

Great insights by Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist. Read More

21. 10 Things that DO NOT (Directly) Affect Your Google Rankings. Shared 5.4K Times 

Rand Fishkin lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about. Read More

22. The New Class of Digital Leaders. Shared 5.4K Times

Challenges that today’s CDOs face. Read More

23. What Shoppers Really Want From Personalized Marketing. Shared 5.4K Times

What customers want and what businesses think they want are often two different things. Here’s what customers are looking for. Read More

24. Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos. Shared 4.5K Times

This report by BuzzSumo gives us important insights into

  • The topics that gain most engagement
  • The optimum length of Facebook videos
  • The optimum length of Facebook Live videos
  • The most common reactions to Facebook videos
  • Performance of live vs non-live videos
  • The optimal amount of text to include in your video description
  • The characteristics of the most engaging Facebook videos

Read More

If you have any more suggestions to add to this list, drop us a comment.