A survey of marketing professionals in India by Octane Research conducted in 2016 found the leading digital marketing activities that marketers include in their digital marketing mix to meet business objectives
When it comes to spearheading your organization’s digital evolution, the role of digital marketing strategist is vital. He/she develops integrated marketing programs that offer seamless and consistent experience to customers as they navigate the decision journey from consideration to purchase, which in turn translates to tangible results.
Here we discuss key traits and skills to look for when hiring a digital marketing strategist
Across geographies and industries, content marketing was a hot topic in 2016. Over here we'll see how did companies fare in terms of drafting content strategies, tracking performance, creating content types that met the goals and overcoming the challenges.