What’s your target that you want to achieve through content marketing? Is it better page ranking or more clicks? These two are different, especially if you consider the platforms. Let's dig deeper.
In the first case, you need to satisfy search engines, so that they rank your pages for related keywords. In the second one, both search engine and social media plays a key role. The more intriguing the title is, the more clicks it gets. There are two factors working:
Let’s take up an example: