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28
Dec

50 Content Marketing Insights From 2016 - #2016TechShuSeries

By: Abhirupa Purkayastha

Across geographies and industries, content marketing was a hot topic in 2016. Over here we'll see how did companies fare in terms of drafting content strategies, tracking performance, creating content types that met the goals and overcoming the challenges. 

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27
Dec

50 Ads From 2016 That You Shouldn't Miss At Any Cost - #2016TechShuSeries

By: TechShu
Category: 

1) Buster the Boxer – John Lewis

So, the hero of 2016 is a boxer dog called Buster who we see happily jumping on trampoline on the Christmas morning. He’s not the only animal starring in the ad; there’re computer generated foxes, badger, squirrel and even a hedgehog – which most of the viewers would mistake for real-life animals! Watch the ad to know why it’s become the most shared ad of 2016, as per Unruly’s annual ‘Top 20 Global Video Ads Chart’.

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26
Dec

50 Must Read Email Marketing Insights - #2016TechShuSeries

By: Abhirupa Purkayastha

You've got an email! These 4 words still hold magic for consumers across the globe. Which is why email as a marketing channel generates the highest ROI ( an estimated ROI of $38 for every $1 spent, according to the Direct Marketing Association). Here we discuss key email marketing insights from 2016 to help you understand how the landscape of email is changing and how marketers are aligning with the changes.  

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12
Dec

Ads That Leverage Technology The Right Way

By: TechShu
Nearly all form of marketing is now technology-driven. But not all marketing technology strategies are successful. Here we discuss 10 campaigns where marketing and technology were intertwined seamlessly to meet the business objectives. 

1. Apolosophy by Apotek

The ad was made to introduce a new line of hair products by Apotek, a Swedish pharmacy brand. 
Place: Stockholm subway platform 
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