Hottest Web Design Trends From The Best Website Design And Development Company In Kolkata

In today’s digital era, a website is your digital storefront, and it plays a pivotal role in the success of your business by laying a strong foundation for your brand business. We are experts in providing the best web designing services in Kolkata. We understand that your website isn’t just about aesthetics – it’s your strategically for achieving your business goals.

A well-designed website offers a myriad of advantages, and here’s how it can revolutionize your business:

• Attract new customers with an enticing design and transform them into loyal customers.
• Create your brand with an appealing and informative website 
• Generate organic Leads with strategic call-to-action buttons on your website
• Increase Sales with an optimized website 
• Provide answers through FAQs via Your website ensuring a superior customer experience.
• Supercharge Your Website with SEO parameters to make it search-optimized  
• Build Credibility with an informative website 
• Impress with Innovation and great UI UX

In order to expand the engagement duration and traffic, you need to have a captivating website design along with precise navigation, engaging animations, and an appealing colour scheme which provides a great user experience. As the best website design and development company in Kolkata, In this blog, we have listed the trending website designs of 2023 which are preferred by most brands.

1. Retro Style Design: In this kind of website design you will notice retro-style aesthetics with classic typography and colour combinations to make online visitors feel nostalgic. Web designers also combine brutalism and Y2K themes to give visitors the feel of the old times.

2. Eco-friendly designs: The world has started to realise the importance of protecting the environment, And the influence can be seen in website designs. The use of plants, rocks, mountains and freshwater animals as graphics gives distinct and a fresh look to the site, although this particular design cannot go with all kinds of websites.

3. Brutalist Architecture Design: Brutalist design emerged during the 1950s in Britain and is related to the post-war era’s styling of buildings and infrastructure. The method has been borrowed in web designing also. A typical Brutalist website has bold or raw text, web-safe colours, solid colours with no designs, single colour theme, graphics without borders and edges etc. There is an increased use of HTML instead of CSS and Javascript in these types of websites.

4. Bold and Bright Colors: If you are aiming to grab attention or create a sense of excitement among your online visitors then using Bold and Bright colours can be an effective strategy. Bright colours are mostly liked by the younger generation for instance, Coca-Cola uses a red colour theme, which is associated with happiness and excitement and the company primarily targets a youthful audience.Spotify employs a bright green colour that conveys a vibrant feeling and is strongly associated with music. Therefore depending upon your niche and products, if it is suitable to opt for bright colors, It’s worth considering for your website.

5. 3D Graphics: With the popularity of Augmented reality and Virtual reality 3D graphics are in trend. Users are also enjoying more interactive and immersive experiences with the website. For example, Panasonic a Japanese multinational electronics company has a very engaging 3D graphics website, and Sparq a car servicing company also has a beautiful website based on 3D graphics.

6. Micro-interactions: Micro-interactions web design technology is used to create an engaging and enjoyable web experience for users. Examples include a checkbox on the homepage that animates when visitors check or uncheck it, a product image starts to fade as the user scrolls down, a navigation bar that changes colour as the visitor jumps to the different sections of the website, a product image that magnifies in size as the user hovers over it, and many other interactions like these that make website scrolling exciting.  

7. Video in web design: Video marketing has become increasingly popular with the rise of platforms such as TikTok, YouTube Shorts and Instagram Reels. Many people now spend a significant portion of their free time watching short videos. Inspired by this trend, web designers have also started using videos to grab the attention of online visitors. These videos are often used in the hero section or as a background element to showcase brand-related information to visitors.

We Don’t Create Just A Website, We Create A Website That Sells

We understand that as a business owner, your time and resources are precious. You don’t need the added burden of managing the complexities of web design, SEO, and digital marketing. That’s where we as the best website design and development company in Kolkata step in.

We provide expert web designing services in Kolkata and we are dedicated to crafting websites that are not only visually stunning but also strategically designed to drive results. We’ll handle the technicalities so that you can focus on what you do best – running your business.

To create your dream professional website, connect with our team at: https://www.techshu.com/contact-us/. Fill up the form with your requirements and our team will connect with you to take it forward.