Blog

Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)

Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux.

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Did Coca-Cola Invent Santa Claus?

"Alas! How dreary would be the world if there was no Santa Claus!”. It’s going to be a very different Christmas this year and Santa is preparing

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From Gillette to Dove’s Men + Care Campaign: here’s a list of campaigns centered around men

Marketers are increasingly focussing on the new roles ( at-home fathers, carers, cooks...) that men play in the society. We are seeing more and more marketing campaigns highlighting the fragile or more emotional side of men.

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Senior living in India: Interview with Piali Dasgupta of Columbia Pacific Communities

About Columbia Pacific Communities: Columbia Pacific Communities is India’s largest and the most experienced senior living community operators with over 1600 reside

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Best B2B Marketing Campaigns To Get Inspired From

B2B buyers navigate the purchase path like any other shopper does.

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Content Marketing: Data-backed Insights To Help You Plan Your Content Strategy

Your audience wants an exceptional content experience  – the right content, in the right language, at the right time, in the right format, and on the right device – Every Time. Here’s a list of Indian brands who have successfully mastered the art of content marketing. If you are looking for a content marketing agency, get in touch […]

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Email Marketing Best Practices To Help You Send Memails

It's soon going to be 50 years since the first email was sent. And it's more than 40 years since the first unsolicited mass email was sent by Gary Thuerk, a marketing manager of a computer company, to 400 customers over the Arpanet.

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COVID-19: Brands Changing Their Logos As A Part Of Their Communication Strategy

This is not normal! Or is this the new normal? As people across the world try to navigate between the "not normal" and "the new normal", they feel the weight of these times.

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Water Conservation: Campaigns That Inspire Us To Save Water

Water crisis is a reality. From water scarcity to drinking water contaminated with feces, water crisis has many faces. Several organizations have shared their voices regarding the rising concern through powerful campaigns. Check out 100+ such social awareness campaigns here  Before going through the campaigns, a quick note from our team:  We have created a video “Why […]

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