Blogs by TechShu, the Best Digital Marketing Agency in India

Google Analytics 4 : Guide for PPC

We know you are sad! It’s hard to bid adieu to our beloved Universal Analytics. But the truth is that you have to move on as quickly as possible before July 2023. You need to install GA4 now and learn how to use it efficiently. If you fail to do so it will become extremely […]

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Posted By - Suzzane A

Google Search Console: Everything You Need to Know to Improve Your SEO

Do you own a website? If yes then you must be aware of the importance of optimizing it in order to rank in Google’s search results. The world of SEO keeps on evolving and staying ahead with your web strategies is necessary to make sure your website is visible and popular. The one powerful tool […]

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Posted By - Suzzane A

Social Media ROI: How To Measure Your Marketing Efforts

Today social media is the go-to platform for businesses and individuals to show the globe what products and services they have to offer. The reason behind giving priority to social media platforms is the time spent by people on these mediums and the ease with which you can utilise the platform to showcase what you […]

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Posted By - Suzzane A

6 ways to lower your CPC in Google Ads

Cost per Click is the amount an advertiser pays when a user clicks on an ad. Business owners keep looking to maximize their Return on Investment by reducing expenses on CPC. Advertisers can extend their budgets and improve online advertising campaigns by controlling cost per click. In this article, we will look at the six […]

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Posted By - Suzzane A

Strategizing for Intent: An SEO Guide

The intent is the motivation or ideology which drives someone to search for something on the internet. It could be anything such as searching for shoes, books, movies or the latest news. The search intent has been broadly categorized as Informational, Navigational, Commercial and Transactional.  When content is created keeping in mind the search intent […]

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Posted By - Suzzane A

The five latest Google Ads features and how to make the most of them

Google Ads is the most popular online advertising platform. Therefore it is very much important for advertisers to be aware of the latest features and updates released by the search giant.  Advertisers can manage their digital marketing campaigns more effectively by staying with the latest Google ad features. In this article, As a PPC expert, […]

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Posted By - Suzzane A

The Intersection of Accessibility and SEO

In the modern digital age, the integration of Accessibility and SEO has become essential for website owners and businesses. Accessibility from the viewpoint of a website is the practice of creating websites and digital content in such a way that it can be accessed by all including individuals with disabilities namely neurological, physical, visual, auditory […]

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Posted By - Suzzane A

Use Cases for Chat GPT in Digital Marketing

You must have seen the animated series Aladdin where Jini always grants wishes. Well, Chat GPT is not exactly a Jini! but it is not less than a Jini could do for someone who wants to utilize Chat GPT for digital marketing to create an outline for an article, script writing, content creation, Legal solutions, […]

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Posted By - Suzzane A

Designing for User Experience: How Good Design Can Impact Your SEO Strategy

In today’s digital landscape, user experience (UX) is critical to the success of any online business. With the increasing competition in the digital space, businesses need to focus on providing the best user experience possible to their visitors. In this blog, we will explore how designing for user experience can impact your SEO strategy and […]

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Posted By - Suzzane A

Mastering ChatGPT Prompts An SEO Guide to Create Quality Content

As search engine optimization (SEO) becomes more important than ever for businesses looking to rank well in search engine results pages (SERPs), many are turning to artificial intelligence (AI) solutions to streamline their processes. One such solution is ChatGPT, a language model developed by OpenAI that can generate human-like responses to text prompts. In this […]

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Posted By - Suzzane A

Cracking the Instagram Algorithm: The Ultimate Guide to Finding the Best Time to Post in 2023

Social media platforms are now essential tools for businesses to reach their target audience and promote their brand. Instagram, one of the most popular social media platforms, has over 1 billion active users and is a great platform for businesses to connect with their audience. However, with so many users, it can be challenging to […]

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Posted By - Suzzane A

7 Essential Free Social Media Tools for Small Businesses

Social media has become an integral part of our lives, and businesses are no exception. With billions of people using social media platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses have an opportunity to connect with their target audience and promote their products and services. However, managing social media can be a daunting task, especially […]

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Posted By - Suzzane A