7 Essential Free Social Media Tools for Small Businesses

Social media has become an integral part of our lives, and businesses are no exception. With billions of people using social media platforms like Facebook, Twitter, Instagram, and LinkedIn, businesses have an opportunity to connect with their target audience and promote their products and services. However, managing social media can be a daunting task, especially for small businesses with limited resources. This is where social media tools come in handy. Social media tools can help businesses manage their social media accounts, analyze their performance, and automate certain tasks, making social media management more efficient and effective.

In this blog post, we’ll explore some of the best free social media tools that businesses can use to improve their social media management services.

Hootsuite

Hootsuite is a popular social media management platform that allows businesses to manage multiple social media accounts from a single dashboard. With Hootsuite, businesses can schedule and publish content, engage with their audience, and track their social media performance. Hootsuite also offers a free plan that allows businesses to manage up to three social media profiles, making it a great option for small businesses with limited resources.

Buffer

Buffer is another popular social media management platform that allows businesses to schedule and publish content, engage with their audience, and analyze their social media performance. Buffer offers a free plan that allows businesses to manage up to three social media profiles, making it a great option for small businesses. Buffer also has a browser extension called “Pablo” that allows users to create and share beautiful images with their social media followers.

Canva

Canva is a graphic design tool that allows businesses to create beautiful graphics for their social media accounts. With Canva, businesses can create social media posts, banners, and ads with ease. Canva offers a free plan that includes a wide range of templates, graphics, and design elements, making it a great option for small businesses with limited design skills.

Google Analytics

Google Analytics is a powerful tool that allows businesses to track their website traffic and social media performance. With Google Analytics, businesses can track the number of visits, bounce rate, and conversion rate of their website, as well as the traffic and engagement of their social media accounts. Google Analytics is free to use, making it a must-have tool for businesses looking to improve their online presence.

TweetDeck

TweetDeck is a social media dashboard that allows businesses to manage their Twitter accounts from a single dashboard. With TweetDeck, businesses can schedule and publish tweets, monitor mentions and hashtags, and engage with their followers. TweetDeck is free to use, making it a great option for businesses looking to improve their Twitter presence.

Bitly

Bitly is a link-shortening tool that allows businesses to track clicks and shares of their links. With Bitly, businesses can create short and branded links, track clicks and shares, and measure the effectiveness of their social media campaigns. Bitly offers a free plan that includes up to 1,000 links per month, making it a great option for small businesses.

Social Mention

Social Mention is a social media monitoring tool that allows businesses to track their brand mentions and social media performance. With Social Mention, businesses can monitor mentions of their brand, measure the sentiment of their mentions, and track their reach and engagement. Social Mention is free to use, making it a great option for businesses looking to improve their social media monitoring.

In conclusion, social media tools can be a game-changer for businesses looking to improve their social media management services. Whether it’s scheduling content, tracking performance, or analyzing data, these free social media tools can help businesses achieve their social media goals and connect with their audience. As a digital marketing agency in Kolkata, we highly recommend businesses to leverage these free social media tools to improve their online presence.