Social Media Tools

Powerful Tools For Social Media Managers In 2024: List By One Of The Leading Digital Marketing Companies

Social media marketing is a vital tool for all sizes and types of companies in today’s hyper-connected society. It has moved ahead from the phase where they were used only for sharing images, videos, and memes and staying connected with friends and family. Today, it’s an effective medium to connect with potential customers, boost the popularity of the brand, and aim for long-term success.

Social media managers need to tackle several challenges while managing multiple platforms and campaigns, such as:

  • Planning and producing content, tracking user behavior, and evaluating performance are time-consuming processes.
  • It’s difficult to maintain a consistent brand image across all the relevant platforms, as each one follows a unique framework and customer preferences.
  • Delivering timely responses to audiences on multiple platforms is a tough ask.
  • They are adapting strategies as per the changing social media algorithms.

The importance of social media management tools in improving and optimizing productivity:

  • Users save time and effort by managing all of their accounts on a single platform.
  • Scheduling posts in advance and automating repetitive tasks ensures a continuous online presence without any manual action.
  • Social media management tools offer deep and detailed analytics that help in making data-driven decisions.
  • Social listening features keep an eye on comments and conversations related to the brand, competitors, and market trends.
  • Teamwork and collaboration are made easier, which enhances productivity all around.

In a nutshell, these technologies help increase productivity in the dynamic landscape of social media marketing in Kolkata and beyond.

Here are the essential tools to manage social media:

Social Media Content Planning and Scheduling
  • Buffer: Perfect for easy scheduling and cross-platform social media queuing. Reasonably priced, easily navigable, and ideal for small enterprises.
  • Tailwind: A Powerful social media scheduling tool that allows users to schedule posts for major networks like Pinterest, Instagram, and Facebook.
  • Hootsuite: The tool is ideal for bulk scheduling, social listening, and team collaboration. Excellent for expanding enterprises and handling many different accounts.
  • Sprout Social: A powerful tool with strong reporting capabilities, analytics, and customer relationship management (CRM) connectivity. Suitable for teams at the corporate level that concentrate on data-backed social media tactics.
  • Airtable: Instead of depending on automatic scheduling for social media posts, Airtable is primarily designed to create content workflows and a setup of triggers for auto-posting.

Social Media Analytics and Reporting Tools

  • Free Analytics Platforms: For basic performance tracking, start with native insights tools such as Google Analytics, Facebook Insights, X (Twitter) Analytics, and LinkedIn Analytics.
  • Sprout Social: The platform provides extensive platform-specific information, perfect for deep analysis and campaign improvement.
  • Audiense: A tool for community building that allows marketers to track their success across numerous social media networks. However, it is particularly focused on X (Twitter).
  • Quintly: A comprehensive social media analytics tool that works with Instagram, Facebook, LinkedIn, X (Twitter), and Snapchat.
  • More Paid Analytics: For further in-depth competitor analysis and social listening, check out sites like Mention or Brandwatch.

Social Media Listening and Engagement Tools

  • Brand24: It is an excellent tool for troubleshooting and reputation tracking. It keeps track of brand references on the internet and social media.
  • Sprout Social: The tool combines social message box management, sentiment analysis, and listening to interaction features.
  • Sendible: The platform allows one to delve deep into the complexities of social media debates, maintain a record of brand references, monitor competitor actions, and stay updated on important industry terms.
  • Mention: The tool provides precise screening and monitoring tailored to individual campaigns for agencies and big teams.
  • Digimind: The platform offers two different products social listening and market intelligence, this fantastic tool has a wide range of capabilities that are certain to fulfill your requirements.

Social Media Graphic Design and Visual Content Creation Tools

  • Canva: The tool is easy to use and offers a free and paid version. It is ideal for producing attractive graphics, images, and voice-over videos for social networking platforms.
  • Adobe Creative Cloud: It is an excellent tool for professional design and video production that is industry standard and best suited for more seasoned users.
  • Snapseed: It is a mobile application with strong tools and filters for quick and simple picture editing to post on Instagram or Facebook.

Social Media Advertising Tools

  • Meta Ads Manager: A crucial tool for any social media company in Kolkata, the platform allows marketers to use specific demographics, interests, and habits to target anyone. Reach larger audiences with a variety of ad types and monitor results with in-depth data. Can help in increasing sales, creating leads, increasing website traffic, and generating awareness of the brand.
  • Google Ads: The platform utilizes search phrases, website visits, and online activity to target people. It also offers effective remarketing choices to direct high-intent leads toward your website. Google Ads is an ideal advertisement tool for promoting goods and services, generating leads, and improving website traffic.
  • X Ads (Twitter): Promoted tweets and other conversational ad formats are great ways to interact with a news-focused, real-time audience. X works well for increasing brand exposure among tech-savvy populations.
  • LinkedIn Ads: The professional platform uses certain job titles, businesses, and sectors as an outline to target decision-makers in the professional world and provide insightful leads. It is an ideal tool for B2B marketing, lead generation, and offering professional services.

Social Media Influencer Marketing Tools

  • Upfluence: It’s an all-in-one strong platform. The tool allows you to locate millions of influencers by refining your search. It’s a bit expensive, but it’s a perfect tool for agencies and seasoned professionals.
  • HypeAuditor: The tool is perfect to filter out the best influencers on Instagram. It thoroughly examines engagement and authenticity and detects fake followers. A productive tool for businesses that value influencer quality above anything else.
  • BuzzSumo: It’s an excellent tool for content creators and businesses looking to collaborate with influencers and follow trends.

Social Media Automation Tools

  • IFTTT: A comprehensive online platform for automation that lets users link various web apps and services to automate processes and add new features.
  • Zapier: With Zapier, you can build automatic processes that transfer data across apps. Simple jobs or full processes may be automated, so you can free up time for more crucial things.
  • ManyChat: Numerous features are available with ManyChat, such as the ability to create chatbots, automate workflows, broadcast messages, segment audiences, integrate with other platforms like Facebook Messenger, send SMS messages, track user behavior, and develop flexible templates.

Social Media Video Creation Tools

  • Animoto: A free and user-friendly movie creator that facilitates the production and online sharing of videos. It can be used with almost any device since it is browser-accessible and cloud-based.
  • Filmora: A Windows video editor, that allows you to easily create stunning and entertaining videos.
  • Biteable: Anyone can easily produce high-quality video content using Biteable services. With the help of their library of animations, stock footage, text, images, and templates, you can combine various bits of information to create an attractive promotional video that you can distribute to your audience.
  • iMovie: Apple created iMovie, a free video editing tool for Mac, iphone, and ipad users. The tool provides a variety of video effects and features, such as color correction and picture stabilization.
  • Moovly: A robust cloud-based video editor that you can use in your web browser. There is no need for software or plugin installation. You can use images, screenshots, graphics, sound files, and voice recordings or videos that you have on your computer or smartphone to make videos.
  • Promo: A popular video creator and cloud-based video creation tool that allows you to create videos from stock videos, stock images, self-recorded video clips and music.

Social Media Video Streaming Tools

  • Live Platforms: You can use YouTube Live, Instagram Live, and Facebook Live to engage with your audience in real time.
  • Socialive: An excellent tool for live video streaming on a variety of networks, including Facebook Live, Twitter Live, YouTube, Twitch, and others.
  • Switcher Studio: A cutting-edge video live-streaming software that makes it easy to broadcast live on popular social media platforms like Facebook and YouTube, as well as premium services like Ustream.

Social Media Augmented Reality Tools

  • Snap Lens Studio: With this exciting tool, you can build AR using a single app. In only a few quick clicks, you may enhance the face or the surroundings, test the app, and preview it on your smartphone.
  • Facebook Spark AR: The tool lets you produce and distribute augmented reality experiences to a large number of Facebook, Instagram, and Messenger users worldwide.
  • Instagram AR Effects Platform: With Instagram’s AR effects platform, artificial intelligence-generated effects are superimposed on real-world photos and videos. Instagram Story users mostly use them as face filters.