The intent is the motivation or ideology which drives someone to search for something on the internet. It could be anything such as searching for shoes, books, movies or the latest news. The search intent has been broadly categorized as Informational, Navigational, Commercial and Transactional.
When content is created keeping in mind the search intent behind it, The content gets more engagement, better ranking and fruitful conversions. Understanding search intent helps an advertiser design a successful SEO strategy. There are many examples on the internet where content has been written just on the basis of placing the keyword on various headings and getting ranked on the search engine page. This approach will not work for a very long time. As an SEO expert in Kolkata. In this article, we will be explaining the importance of search intent and how to utilize it to create content which is more user-centric.
When you produce written or visual material specifically tailored to the specific goals and intentions of the target audience it is termed Intent-based content. It involves going deep into the keyword and understanding what the user is thinking, What kind of content can satisfy the user based on the keyword. As the best SEO services company in Kolkata, we have helped our clients to gain more results by understanding what their target audience is looking for by suggesting Intent-based content.
For example, if a user uses the keyword “How to make black coffee” so here what a content creator needs to do is provide step-by-step guidelines with images on how the user can make a mug of black coffee. Now, if the audience finds out that the content is unnecessarily long and complicated the chances are that they will leave the page and will jump onto some other website.
To craft Intent-based content, You can follow the below steps:
Word count cannot be the sole factor to rank rather advertisers need to focus on creating relevant content which can satisfy the search intent of the audience. Also focus should be on Google’s EAT strategy i.e., Expertise, Authoritativeness and Trust.
Search or keyword intent is the purpose or motive of the online search query. As an SEO expert in Kolkata, we suggest advertisers and business owners, Understand the goal of an online search query and design blogs, landing pages and Video content on the basis of that understanding.
Keyword intent is categorized into four main categories that are:
Getting under the skin of the keyword is essential for advertisers to get closer to the exact motive of users behind the search query. Here are some steps to help you dig deeper:
A buyer goes through the buyer journey starting from the Awareness stage to the Decision stage, Let’s have a look at all the stages:
Designing your marketing efforts to match buyers’ journeys helps in lead nurturing and making quality conversions. Understanding the mindset of your audience in each stage helps you to create precise and focused content to fulfil their specific needs, build trust and help them make an informed decision.
If you have understood the search intent completely, The next step is to structure your content in such a way that visitors feel satisfied. The featured image, textual content, and content images are all things that should resonate with the search intent of the user.
The content of the website should push the visitor to move from the Awareness stage to the Consideration stage and finally to the Decision stage.
In the end, as an SEO expert in Kolkata, we believe that understanding search intent and creating content on the basis of that ensures high audience engagement, growth in organic traffic and quality conversions. In recent times Google and other search engines have shifted their focus on preferring the intent of searchers.
Focusing on search intent gives a clear idea to content creators as to how they need to produce textual content and visual content. Digging deeper into the understanding of search intent takes advertisers closer to what exactly an online searcher is expecting. There are various factors which need to be considered to find out and understand what is that a searcher is looking for. These factors include Data analytics of your own website, Monitoring competitors’ websites Tracking social media platforms etc. The search intent factor helps advertisers to refine their SEO strategies to suit the ongoing needs of the users and search engines.
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