Category: Blog Digital Marketing
Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is used to evaluate the quality and credibility of websites. It helps Google determine which pages should rank higher in search results by assessing the expertise, authoritativeness, and trustworthiness of the content and the creators.Recently, Google has added an extra E for Experience to the E-A-T algorithm. This new […]
Category: Blog Digital Marketing
YouTube, the world’s largest video-sharing platform, has announced that it is rolling out a mobile version of its research analytics tool, making it easier for creators to track and analyze the performance of their videos on the go. This new mobile version will allow creators to monitor their video performance and adjust their content strategy […]
Category: Blog Digital Marketing
Today, consumers increasingly count on the internet to acquire anything they need. Among the reasons behind this transformation are globalisation, mobile devices, and the COVID-19 pandemic. Therefore, a strategic digital marketing plan is imperative for brands to acquire and retain new-age customers. Yet, many brands lack a comprehensive plan for digital transformation and business development […]
Category: Blog Digital Marketing
There is a lot of debate about whether organic or paid marketing is better. Some believe that content marketing is the gift that keeps on giving, while others believe that PPC is a great way to increase conversion rates and deliver fast predictable results. No matter which of the above teams you belong to, how […]
Category: Blog Digital Marketing
90% of young adults between 18 and 29 use social media.
Category: Blog Digital Marketing
2022 was a year of many changes, but one thing that remained constant was social media serving as the gateway for knowledge sharing, career advancement, and brand building.
Category: Blog Digital Marketing
Over 90% of online experiences begin with a search engine, resulting in around 3.5 billion daily searches on Google alone. Type a query, and boom! The SERP explodes with millions of results.
Category: Blog Digital Marketing
In the wake of COVID, 56% of consumers
Category: Blog Digital Marketing
Local intent makes up about 46% of all Google searches.
Category: Blog Digital Marketing
The govt. will come out with detailed guidelines within the next 7-10 days for social media influencers who endorse brands & products.