Blogs by TechShu, the Best Digital Marketing Agency in India

Google Analytics (GA) is an invaluable tool for understanding website and app performance, user behavior, and conversion tracking. Google has continuously revamped its analytics platform, and with Google Analytics 4 (GA4) coming into usage, a new era of analytics has begun. GA4 provides that extra edge to get deep user behavior insights through its world-class […]

Managing an online business requires a robust digital marketing process that includes SEO, PPC advertising, content marketing, social media marketing, email marketing, and affiliate marketing. These efforts should ultimately lead to conversions, or else you will need to quickly change your strategy.   Yes, in the end, if you are not getting conversions then certainly […]

A bot imitates human activity on the internet, designed to automate tasks without human involvement. Bots are generally used in highly repetitive tasks which can be executed quickly and more accurately than a human.   In the digital marketing world bot traffic is a common problem for websites of all sizes. These unwanted visitors just […]

Nothing stays the same forever, Change is always happening. The same goes for Google Analytics it is getting a new avatar. Universal Analytics will be changed to GA4 from July 2023.  But as a website owner or as an advertiser you would be interested to know what new GA4 features can offer. How it is […]

Do you know that Google is coming up with a new version of its Merchant Center known as “Merchant Center Next”? The enhanced version is very much user friendly and is designed to provide users with more control over their product listings. Merchant Center Next can automatically import products from your website which makes it […]

Converting audiences who are aware of your brand and products is relatively easier than going after audiences who accidentally or unintentionally clicked on your ad or landing page. Brand Restrictions for Broad Match is a new Google ad feature that allows you to only show your ads for searches, including your brand name. The feature […]

The AI age has made life easy for content creators, advertisers and marketers. We all love AI tools and platforms to make our work easy and quick. One more addition to this list is Google’s “Automatically Created Assets”; this feature enables you to generate additional headlines and descriptions for your responsive search ads. Google creates […]

Do you know that Google uses artificial intelligence to generate answers to your queries? This new approach is known as Search Generative Experience (SGE). It allows the search engine giant to offer more accurate and detailed search results. And to answer more complex and conversational queries. SGE is supported by Google’s large language model. It […]

Google announced in May 2023 two new campaign types to market your brand on Youtube with Google ads that are Video Views and Demand Generation. Both campaign types are primarily focused to help businesses reach their specific goals.   Video Views   Video Views campaigns can help businesses get maximum views on their videos on […]

The new features by Google for the performance max campaign are designed to make the campaigns more automated and easier to set up. This can make them a bit more attractive option for all kinds of businesses. Let us have a look at the new features that Google has rolled out for Performance Max campaigns: […]

The latest version of Google Analytics was introduced in October 2020, GA4 is an evolving analytics tool. It carries more advanced features as compared to its predecessor Universal Analytics. The platform combines AI expertise and machine learning to supply upgraded analysis and refined insights. As a developing tool, Google continuously adds new features to GA4 […]

Are you not happy with the performance of your PPC Landing Page? Do you feel your Landing Page is missing some essential elements? If yes, then this article is for you!  As a top-tier ppc management company in Kolkata, we have compiled a list of 5 important tips which can help you to create a […]