Cost per Click is the amount an advertiser pays when a user clicks on an ad. Business owners keep looking to maximize their Return on Investment by reducing expenses on CPC.
Advertisers can extend their budgets and improve online advertising campaigns by controlling cost per click.
In this article, we will look at the six most efficient ways to lower CPC in Google ads and will also try to understand the importance of cost-effective ad campaigns.
From the point of view of a PPC management company in Kolkata, Keyword Research plays an essential role in helping a website gain visibility and higher ranking on the search results pages. The process of keyword research includes identifying relevant keywords with a fair amount of search volume, finding longtail keywords, and competitor analysis. The new-found keywords can be placed in the heading, meta-data and content of the website to increase organic traffic and have enhanced visibility.
As a PPC management service in Kolkata, we suggest the below important components of Keyword Research:
Targeting the same ads on users for a longer period of time can start to give diminishing results, Usually, the audience starts to ignore or get irritated with the same ad copy. Therefore to target maximum results and increase your ROI optimizing your ad campaign is very important.
Let’s see the best methods to optimize your Ad Campaign:
A smartly crafted ad copy is the first thing your audience will notice, It should be attractive enough to pull the audience and make them click on your ad. The easiest way to design a compelling ad copy is to include information which clears the doubt and pain points of your audience. Use crisp and direct messages to highlight the USP of your product or service and include relevant keywords to expand the reach of your ad campaign.
Create different variations of your Ads using distinct ad copy, images, CTAs and videos and analyze the performance of each of the variations through analytics. Take data-driven decisions to make your ads perform better.
Ad extensions can help the audience to know more about your product and service, For example, call details extensions, Website link extensions, Review extensions and location extensions.
Ad extensions provide an extra opportunity for the users to engage with your ad campaigns and increase the chances of generating leads.
Your landing page should be user-friendly, attractive & appealing, and should be optimized with the keywords common to your ad campaign. Additionally, Quickly loading and mobile responsive landing pages offer a great experience to your audience.
Scheduled and location-based ads appear on customers’ device screens in the required location and at the right time. Utilize analytics to find out when your audience is most active and schedule your ads accordingly. Location-based and scheduled ads are the most productive source of lead generation as you can control your expenses by focusing on a particular area at a particular time.
Focus on improving your ad quality, Make it more direct and relevant for the audience. This helps in increasing your quality score and reducing your cost per click. An ad with an improved quality score can get better placement on the search result page which follows more impressions, increased user engagement, more clicks on the ad and a higher click-through rate.
Here are some essential factors to improve your Quality Score:
Being Number One on the search engine result pages is an obsession for digital marketers, Yes don’t you want to always rank higher with your PPC campaigns? We all want to be there on the top. But digital marketing is all about following a compact strategy, PPC ad campaigns involve the flow of expenses and it is necessary to control that flow by lowering CPC.
A lower CPC allows advertisers to control their budgets and play for a longer time. Moreover, if you belong to the e-commerce domain then lowering your ranking may help you as being on the top gets you more clicks but not conversions.
Here is how you can optimize your bidding strategy:
Placing PPC ads on search result pages with improper keywords can invite a lot of unwanted traffic. Unnecessary or Invalid Traffic affects your PPC ad campaigns in various ways. Here are some of them:
By adding negative keywords to your PPC campaign you can protect your budget from getting wasted through irrelevant clicks. Here are the steps to follow to manage negative keywords:
The above-mentioned strategies namely keyword research, Ad Campaign Optimization, Quality Score Improvement, Bid Strategy Optimization, Avoid Unnecessary Traffic, and Negative Keyword Management can help advertisers to lower their CPC expenses and manage their budget constraints.
Monitor and Optimize your PPC ad campaign regularly, As a PPC management company in Kolkata we suggest you, go as much deep as you can to ascertain what the users are looking for. Try to extract the search intent and model your “landing pages” and “ad copy” on the basis of that search intent. The more you get closer to understanding your customers’ needs and wants the more leads you can generate which can result in guaranteed conversions.
Our work defines what we are! In Techshu we never compromise quality over quantity and we believe to provide the most relevant services to our clients. We are one of the leading PPC management service providers in Kolkata. If you want to know more about us please write to us at: https://www.techshu.com/contact-us/.