Use Cases for Chat GPT in Digital Marketing

Use Cases for Chat GPT in Digital Marketing

You must have seen the animated series Aladdin where Jini always grants wishes. Well, Chat GPT is not exactly a Jini! but it is not less than a Jini could do for someone who wants to utilize Chat GPT for digital marketing to create an outline for an article, script writing, content creation, Legal solutions, business solutions, and a lot more.

Just make the query and the answer will be in front of you in seconds! Chat GPT is a language model developed by Open AI and was launched on 30th November 2022. It is based on GPT 3.5, A new version of Chat GPT based on GPT 4 was launched on 14th March 2023 and is available on a paid subscription. As a digital marketing services provider in Kolkata, in this article, we will focus on how effectively you can utilize Chat GPT services to cater to your digital marketing needs.


Chat GPT for Content Creation

Chat GPT for digital marketing is a very helpful tool for people who are looking to create a high volume of written content every day. It is exhausting for the human mind to quickly come up with explanations and framing sentences for a particular topic.  With the help of Chat GPT, anyone can create quality and unlimited content in a very short time. Chat GPT can help us in lots of aspects of content creation:

  • Creating fresh Ideas: For any content strategy availability of fresh ideas is the basic requirement. Chat GPT has the ability to push out a massive amount of ideas on a particular subject or topic by analyzing the ongoing trends and available content. If you are looking for suggestions or opinions the AI platform can provide you with the best insights.
  • Attractive social media content: Social media is a very dynamic and fast-paced platform. It is not easy to get a high number of followers with average content, You will need to be on your toes to create the most engaging content and feed the audience to promote your website, products or services. 

Social media has become one of the most important tools in modern times to make your brand stand out. If you don’t have followers and likes for your brand on social media platforms then it’s time to gear up and create interesting content and attract your audience.

  • Ad Copy for Landing Pages and Product Descriptions: For selling products and services online, attractive ad copy or product descriptions ensure that the audience should click on your ad campaign. Chat GPT can help an advertiser design an influential and SEO-friendly ad copy to promote the USP of your product. Chat GPT can analyze target audiences’ preferences and tastes and can create alluring sentences to make the customers take action.
  • Email Marketing and Newsletters: Emails are still considered the best marketing tools to generate leads and make conversions happen. Why do emails still hold weight? The answer is simple, Social media platforms and video platforms are too quick and full of distractions, whereas email marketing gives a very focused environment to the audience. The advertiser can go deep with the explanations and relevancy of the product being offered which helps businesses to connect with the audience. 

Chat GPT for Customer Engagement

A happy customer is a type of magnet who attracts more customers to your business. But the question is how to keep your customers happy. Well, you can keep your customers happy by offering them the best product in the market at affordable prices and by providing pre-sales and after-sales services.

If you are not handling your customers’ doubts and queries then you are making a big mistake. Whether customers are making a query before the purchase or after the purchase, they expect to get special treatment from businesses. Chat GPT can help you to provide prompt and relevant information to your customers by analyzing their queries in the following ways:

  • Chat GPT helps organizations in handling real-time queries from customers. The AI tool can quickly grasp and analyze users’ queries and provide the best solutions to satisfy them.
  • Businesses frequently deal with FAQs which most of the time are repetitive in nature, Chat GPT can swiftly and easily answer queries and allow customer services to devote their time to more complex problems.
  • Chat GPT plays a very significant role in e-commerce platforms. It can help to track customer orders or request returns which avoids the need for high-duration phone calls or browsing through multiple web pages.
  • Chat GPT can analyze customer habits, tastes and preferences and on the basis of that deliver personalized recommendations and solutions. 

Chat GPT for Lead Generation

As an AI platform, Chat GPT can help advertisers to generate relevant and healthy leads for their products and services in many ways:

  • Chat GPT can engage with customers in real-time and can ask questions to gather more details. AI can grind significant information and suggest businesses for further follow-up.
  • Chat GPT can share important information and educate potential customers about your products and offerings. It can answer complex questions and help build the trust of customers for your business.
  • Chat GPT can make product recommendations to customers on the basis of their previous data.
  • Chat GPT can capture and collect customer information removing the need for manual data collection
  • Chat GPT can produce lead generation report which includes conversion rates, engagement rates and lead quality. 

Chat GPT for Competition Analysis

A business needs to continuously keep a check on its competitors to find out in which direction the market is progressing. Chat GPT can help a business in several ways for competition analysis:

  • Chat GPT can explore the internet to gather competitors’ product information, reviews of customers, pricing and marketing strategies and quickly organize the data to help business owners make informed decisions.
  • The platform analyzes customer reviews and feedback to detect trends and patterns and present comprehensive detail about the strengths and weaknesses of your competitors.
  • Chat GPT can also analyze competitors’ websites, social media posts, blogs and other online information to find out the key strategies and happenings. 

Chat GPT for Social Media Management

Today a healthy social media following has become an essential element to market your brands.

It could be Facebook, Twitter, Instagram or YouTube where you can showcase your product or services and gain a high volume of followers. And for that, you will need to be consistent in uploading engaging content on social media platforms. Chat GPT can help you in various ways with social media management:

  • Chat GPT can help in manufacturing entertaining social media content ideas which can include YouTube scripts, Blog ideas, hashtags and more. All this can help you to keep your audience engaged.
  • Chat GPT can assist you in designing the content calendar and scheduling posts which can be published at the most desirable time for your target audience.
  • When content is liked by a lot of people it gets flooded with likes and comments. And tracking all these comments takes a lot of time. Chat GPT can help monitor social media accounts effectively.
  • Analysing social media data can provide interesting insights into how customers are responding to your posts. Chat GPT can help to create new social media strategies on the basis of the current analysis of the data. 

Chat GPT for Email Marketing

How to craft emails with attractive subject lines to make the readers open your promotional emails? Ask Chat GPT, Yes Chat GPT can provide you with the best attractive lines and paragraphs which you can incorporate into your email content to woo your customers.

  • Generate compelling email content with engaging headlines to tell your brand story to the readers.
  • Create different versions of the email for the purpose of A/B testing. 


Chat GPT for digital marketing has simply revolutionized the mechanism of content creation. Earlier independent bloggers or content writers needed to dig Google pages to get some relevant information about a keyword or topic and rewrite it to create some original content. 

But, with Chat GPT things have become very fast. It creates a blog for a given title in just a few seconds,  Creates fresh content, Analysis reports and provides valuable insights, and produces YouTube scripts in a blink of an eye. The AI platform not only saves time but also saves costs for companies.


Are you looking for digital marketing services in Kolkata?

Chat GPT for digital marketing has certainly revolutionized the pace with which content is getting created, But if you are looking for some expert advice to explore the depths of Chat GPT then you can contact us, At Techshu we innovate things in digital space by utilizing new tools and platforms and we help our clients to get the advantage of these super cool tools. 

Also, we provide 360-degree B2C and B2B Digital Marketing Services which include Search Engine Optimization (SEO), Pay Per Click (PPC), Content and Social Media Marketing, and Email Marketing. If you want to know more about us please write to us at: