Viral Restaurant Marketing Promos: View from the Best Digital Marketing Agency in Kolkata
The power of viral marketing is that it can make you laugh, cry, and have an opinion about a particular product or service. A restaurant marketing or promotional activity becomes viral when it is liked and shared by people within their network. It can reach thousands and millions of people in a very short time.
If you also want to come up with a viral restaurant marketing promotional activity, video or post here are some helpful tips from the best digital marketing agency in Kolkata:
- Your content should be unique and original.
- Create content that can make people feel something, For Instance, if your video or post makes people laugh or makes them emotional they will feel the urge to share it within their network.
- You should use a platform where your content can be shared easily.
Let us look at some of the most viral restaurant marketing campaigns of recent times which have attracted the attention of people and helped in enhancing brand awareness and increasing sales:
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Wendy’s National Roast Day 2023
Wendy’s is a burger chain from the USA which serves very tasty burgers. But is more famous for its hilarious and savage tweets.
Wendy’s faces furious competition from big brands like Burger King, McDonald’s, KFC and Taco Bell. As it is difficult to stay relevant in the market against these big giants Wendy’s came up with a popular social media strategy of roasting competitors, celebrities and even its own followers.
Till now Wendy’s was more active on Twitter but in 2023 it decided to shift to TikTok to engage with people. It invited brands and fans to line up on the short video platform roasted by an animated version of “Wendy Thomas” the mascot of the brand. National Roast Day was organised for three days from April 12-14, during which Wendy’s posted 111 videos on TikTok which attracted 109 million views and still counting.
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Taco Bell Wedding Campaign
Taco Bell is an American fast-food restaurant chain that serves Mexican-inspired foods. Along with its famous Nachos, Burritos and Mexican Pizza. Taco Bell is also well known for its unique marketing campaigns.
Taco Bell organized a metaverse wedding competition, in which 300 couples participated. And the winner experienced a dream wedding in Decentraland, a 3D virtual world browser-based platform on February 24th, 2023. Not only this the Metaverse wedding was live-streamed and Taco Bell fans and guests were invited from all over the world to attend the wedding online.
As a provider of the best digital marketing service in Kolkata, We believe this was an amazing marketing trick performed by Taco Bell’s team, as when a brand gets involved in weddings and social affairs it sends a message to the world that it stands for peace, love and harmony. It helps your brand to connect with customers and society on a personal level.
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Mc Donald’s Secret Menu “Mc10:35”
If you like to lick your fingers while having a meal at your favorite Mc Donald’s outlet then you are going to love their Secret Menu “Brunch Burger”.
Recently a TikToker named jordan_the_stallion8 shared a video of McBrunch Burger which went viral. The burger has hash browns, bacon and eggs and looks too yummy. The TikTok video has been shared and is liked by a lot of people and is also motivating them to explore Mc Donald’s secret menu.
The Problem is that you have only half an hour to order McBrunch Burger i.e., between 10:30 a.m. to 11:00 a.m., due to this fans also call this delicious meal as Mc10:35. So, if you want to have a McBrunch Burger today you will have to be swift!
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We are thought leaders in this industry who understand the unique challenges of businesses and provide customized solutions that perfectly align with their goals.
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If you want to know more, please write to us at: https://www.techshu.com/contact-us/ and let us know how we can help you.