Google is gearing up to provide more personalized search results by extracting data from its social network service Google+ in the coming days. This would include photos, news and comments posted on Google+.

The new service christened ‘Search, Plus Your World’ will display additional content for people who log into Google by allowing access to stuff that users may have put on Google+ or from their friends’ posts, revealed Amit Singhal, who focuses on improving information retrieval of the company. “At Google, we always want to return the most comprehensive and relevant answers to your questions, and many times those answers are in the open public Web, but many times those answers are in your own personal content,” Singhal said. “This is the first time we’re bringing personal content right into the results page.” The company’s new service will not incorporate content from Facebook or Twitter though.

According to Gabriel Stricker, a spokesman for the company, Google wants to be comprehensive in its search results. “Google does not have access to crawl all the information on some sites, so it’s not possible for us to surface all that content,” said Stricker in an e-mail. “Based on current policies from many social networks, we currently only have persistent access to information from Google+.”

The company is introducing another feature called Profiles in Search- an auto-complete function that brings links to friends’ Google+ accounts while users are still feeding queries in the search box. Besides, the feature will come up with suggestions on whom to follow on Google+.

Yahoo named Scott Thompson as its new CEO after running the company without a leader for four months, amidst several shareholders’ calls to sell the company. Thompson will relieve the company’s interim CEO Tim Morse who will return to his position as chief financial officer.

The appointment of Thompson, previously the president of PayPal (under whose leadership the company more than doubled its active userbase as well as its revenues), follows the ouster of Carol Bartz who was unceremoniously fired by the company’s board via phone in the month of September.

Thompson hailed Yahoo “an industry icon” with a “rich history.” On a conference call following the announcement, journalists and analysts threw a volley of questions at Thompson and he said he requires time on the job to develop strong answers – “It’s too early for me to have any informed opinion as to the display space, what’s going on there and what’s happening next”. He continued, “I have a lot to learn, and it’s still very early days … but down in that data we’re going to find ways to innovate and compete.” The chairman of Yahoo’s board of directors, Roy Bostock, was also on the call.