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Category: Digital Marketing

5 Myths on Social Media Engagement That Need to Be Debunked

Social media engagement – Isn’t the holy grail for social media managers? There have been a lot of speculations around what to do and what not to do to attain the ultimate social media engagement. However, only a few get a taste of it. The main reason being, it’s mostly surrounded by misconceptions and assumptions.  In […]

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Posted By - Suzzane A

5 Pillars of An Awesome Content Marketing Strategy That Converts

Content marketing has never been a “create them, and people will come to know” thing. It’s a huge process starting from creating content to winning your audience’s heart and trust. Rand Fishkin from Moz very aptly described the process with his usual sense of humor.    In this article, we’re going to show you how an […]

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Posted By - Suzzane A

8 Easy Techniques to Make Your Business Local Search Ready

It’s definitely not a very good idea to be on Facebook and at the same time to remain ordinary at it. Simply put, if you don’t make yours excellent, you can’t compete with other 50+ million business pages out there on Facebook.

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Posted By - Suzzane A

5 Steps to Create an Awesome Facebook Page

It’s definitely not a very good idea to be on Facebook and at the same time to remain ordinary at it. Simply put, if you don’t make yours excellent, you can’t compete with other 50+ million business pages out there on Facebook.  But fret not! We’ve jotted down some of the basic yet most important points […]

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Posted By - Suzzane A

6 Image Marketing Lessons from Zomato

Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you’ll find images playing an important role. Here we’ve analyzed a couple of their posts. Read on to explore.    1. They offer pure entertainment: Zomato sends out messages with the right kind of image. And […]

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Posted By - Suzzane A

7 eCommerce Predictions to Get You Ready for 2016

2015 is half gone and we’re getting ready to revise our marketing strategy for 2016. A new year brings in new challenges, especially if you’re into eCommerce. In this article, we’ve jotted down the eCommerce trends to make you prepared for 2016.  1. Mobile revolution: Mobile is nothing new to eCommerce businesses. And there are thousands of […]

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Posted By - Suzzane A

Discover The Best Digital Marketing Mix For Small Businesses

Digital marketing is the solution to all your marketing queries. It’s cost-effective and measurable. However, there are many issues that a small business can face during marketing the business online. Budget constraint, competition from big brands, and selecting the right channels are a few of them.  However, in this article, we’ll discuss three major wings of […]

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Posted By - Suzzane A

9 Reasons Why Your Content Marketing Fails

What is ‘content marketing’ to you? Ever wondered why it did not work for you?

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Posted By - Suzzane A

8 Stages Of Online Reputation Management

Let’s face it. If you’re online, you will get criticism in one way or the other. And one negative buzz might ruin the entire game for you. Take a look at an example to understand it better.  The best way to deal with all the uncertainties is, be prepared for it in advance. In this article, we […]

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Posted By - Suzzane A

How To Delete Fake Fans On Facebook?

Did you know that having fake fans on Facebook is not cool for a business?  Well, the tale of fake fans has its root in the ancient age of social media, which is a couple of years back. Businesses and brands would love to show off a large Facebook fan base that they used to […]

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Posted By - Suzzane A

7 Smartest Social Media Management Tools

Social media marketing requires time, as it involves multiple tasks to deliver the desired results. As a social media manager, you need to strategize your posts, talk to your audience, track results, monitor mentions, report to your superior and there are other jobs as well. But there are tools that can help your streamline your […]

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Posted By - Suzzane A

6 PPC Mistakes That You Must Avoid For An Increased Conversion Rate

Pay Per Click is an essential element of search engine marketing. It works more effectively when you need faster results on SERP. However, many marketers play it wrong with their PPC campaigns and that’s the reason they don’t give any ROI and only add burdens on the brand.  Here are 6 mistakes that you must […]

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Posted By - Suzzane A