Category: Digital Marketing

The Greatest Digital Marketing Conference in India!

The greatest digital marketing conference has started! And team TechShu is here to witness the ad:tech New Delhi 2015. If you are’re wondering what is Ad:tech, here is a brief:

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Posted By - Suzzane A

11 Mobile Marketing Trends to Watch in 2015

You must’ve heard these sentences umpteen times. But let’s add some data that’ll add more clarity here.   78% of US-based Facebook users access the network from their phones and 75% do it on Twitter (Techcrunch).  Over 35% of all smartphone users check their mobile devices before getting off the bed (Pew).  Mobile is responsible for […]

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Posted By - Suzzane A

6 Pillars of Video Marketing

Visual is the future of content marketing. And when it comes to visuals, videos are, perhaps, the most engaging and popular media content. It’s not just a saying, now we have data to support it.

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Posted By - Suzzane A

Importance of Blogging for E-commerce Businesses

Into E-commerce? Have you tried blogging yet? You must be thinking how would that help? Here are 5 reasons that you must explore blogging for your E-commerce venture. Blog is a better catalogue: When you have thousands of products to showcase, what would be a more organized way to present them other than on a blog? […]

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Posted By - Suzzane A

30 Content Marketing Stats Exclusively For B2B Marketers

Content Marketing Rises In Importance

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Posted By - Suzzane A

10 Social Media Myths That May Hold You Back

Myth # 1: Your business is not social: We heard many people saying that their business is too professional for social media.

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Posted By - Suzzane A

A Balanced Method to Mix and Match Owned Media & Earned Media

We already know that content is king and it’s also true that we’re living in an age of content overload. Everyone is a publisher. Everyone tries to attract his target users with content, but only a few succeed.

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Posted By - Suzzane A

A Guide to Cope up With Decreased Facebook Organic Reach

Have you noticed a reduced organic reach for your Facebook posts these days?

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Posted By - Suzzane A

How to Use Storytelling in Content Marketing

– lookbookhq We all love stories! Be it an individual or a business. From a consumer’s point of view, they connect with the emotion more than anything else. From a business’s PoV, stories address the pain-point of their audience easily. For both, it’ a win-win situation. So, can we say storytelling is the future of marketing? […]

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Posted By - Suzzane A

How Content Marketing & Social Media Should Work Together

 We are living in a digital age, where content marketing and social media marketing are inseparable. Many marketers think that these two are just the same. There is also a confusion between content creation and content marketing.   Content marketing is an umbrella term for everything we do to educate, inform and entertain our audiences. And […]

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Posted By - Suzzane A

5775 Ways Brands Are Using Visual Content

Storytelling with Pictures Visual content isn’t new. It’s been there since ages. Cavemen drew pictures on cave walls to tell their stories.

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Posted By - Suzzane A

8 Rare-known Yet Effective Facebook Attributes for Brands

As the home to the largest internet crowd, Facebook is equally embraced by brands and individuals. According to marketingpilgrim.com, each Facebook user spends 21 minutes daily on the network, which is quite high compared to its contemporaries. That’s the reason that Facebook is still considered the goldmine for businesses. There are more than 50 million business […]

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Posted By - Suzzane A