The Greatest Digital Marketing Conference in India!

The greatest digital marketing conference has started! And team TechShu is here to witness the ad:tech New Delhi 2015. If you are’re wondering what is Ad:tech, here is a brief: “ad:tech New Delhi is the #1 Digital Marketing & Advertising Conference & Exhibition in India. At ad:tech, you can experience action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more. Last year ad:tech witnessed over 3500 attendees, 96+ Speakers, 30+ Sessions, 8 Sponsored workshops, 23 Partners & Sponsors and 58 Exhibitors. The scale and the value proposition of ad:tech New Delhi makes it a key diary date for marketing and media community.”It’s a two day affair, starting from March 19 to March 20. And if you’re into digital marketing and want to hear from the masters, it’s your chance.  

Meet the keynote speakers:

 Apart from Unilever, Groupm, Flipkart, BBC news wizards, there will be other industry experts as well. Some of them are Abhishek Rajan from Myntra, Abhineet Sawa from Jabong, Amarjit Singh Batra from OLX, Aparna Lal from Microsoft, Arjun Ravi Kolady from Facebook, and Deepak Jolly from Coca Cola. Here is the schedule. Some of the topics that will be discussed in the conference include: 

  • Rethinking media measurement in Digital era
  • How to create brand value with right content in Digital world?
  • Programmatic: Understanding the challenges and opportunities for advertisers
  • Addressing the cross-channel dilemma to enhance consumer experience
  • Challenges and opportunities of Big Data in digital marketing: What it can and can’t do
  • Leveraging engagement to deliver real business results
  • How brands can add value to conversations?
  • Trends shaping the media industry
  • Crafting Brands for Life in a Connected World
  • How can marketing efficiency and effectiveness be improved through analytics?
  • Key metrics to measure social engagements
  • Is Data enhancing or diminishing creativity?
  • Native Advertising – Is it advertorial rebranding or evolution of content marketing?
  • Do we need to reinvent the agency model in the emerging technology driven social era?

Wondering what’s TechShu’s role in the event?

 We’re ad:tech New Delhi’s digital marketing partner. We helped them send their message across on different social networks. We conducted a bloggers’ contest. And now we’re here at the event to perform all the live activities to make the event even more successful.   Want to catch every moment of the conference? Keep an eye on the live tweets. And if you want to spread the word with us, don’t forget to add #adtechIN15 with your tweets. You never know you might get a mention in our next blog.  Be a part of the biggest digital marketing conference in India, digitally.