Category: Blog Digital Marketing
Digital Marketing Goals 1. Driving sales and building brand awareness are top digital marketing goals of small and medium sized businesses (SMBs), as per 2016 Small Business Marketing Trends Report by Leadpages & Infusionsoft. 2. 82% SMBs claim that digital marketing is important to their company’s success, according to Small Business Digital Marketing and Social Media Habits in 2016 by Clutch […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Digital marketing reports and surveys released in October that you can't afford to miss.
Posted By - Suzzane A
Category: Blog Digital Marketing
Did you know that 59% of B2B marketers have no clarity on what an effective or successful content marketing program looks like? If you’re a B2B marketer then these 6 data-backed tips will help you keep confusion away from your content marketing strategy. (Source: B2B 2017 Benchmarks, Budgets, and Trends—North America By Content Marketing Institute) 1) Editorial […]
Posted By - Suzzane A
Category: Blog Digital Marketing
1. Social Media Conversations – Listening With An Intent To Reply Stephen Covey nailed it. Effective listening is an art. Great conversationalists listen more than they speak. They don’t listen to reply; they listen to understand what the other person is saying. Our eagerness to don the agony aunt hat makes us rush in with […]
Posted By - Suzzane A
Category: Blog Campaigns Cool Stuff Digital Marketing
Dads hate shopping. Dads can't change diapers. Dads can't cook. Dads can't do this...dads can't do that. Well, it's time to change the way dads are stereotyped as clueless and incompetent when it comes to parenting.
Posted By - Suzzane A
Category: Blog Digital Marketing Web Writing
We think we know the answer. Are you still with us? Have you already started scanning the content? If yes, then you’re not alone – you belong to a large group of users who don’t read but scan content for information. According to the 2008 Nielsen study, users read at most 28% of the words during […]
Posted By - Suzzane A
Category: Blog Campaigns Digital Marketing
Here we discuss stories that've captured the depth & meaning of motherhood. Read on
Posted By - Suzzane A
Category: Blog Digital Marketing
Why’re marketers obsessed with millennials? Because this generation’s global purchasing power was estimated to hit $2.45 trillion in 2015, according to research by Youbrand. In addition to holding significant purchasing power they’ll be soon an important part of workforce. In an article titled Marketers Are Sizing Up the Millennials in the NYT, Dionne Searcey gives us an […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run. In 2016 we’re going to see companies producing more content. […]
Posted By - Suzzane A
Category: Blog Digital Marketing
The article was published in the Entrepreneur magazine ( the shorter version). Here’s the extended version If growing businesses is David then to win over the market, digital can become the sling shot but getting it right takes time. Here are some mistakes you want to avoid in 2016. 1) Mistake #1: “I want you to do SEO […]
Posted By - Suzzane A
Category: Blog Campaigns Digital Marketing
First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji.
Posted By - Suzzane A
Category: Blog Digital Marketing
In 2016, it makes sense to follow all of them, to have a good idea regarding how the digital landscape will change.
Posted By - Suzzane A