Category: Blog Campaigns Digital Marketing
Blame it on humour gone wrong, sloppy copy or plain misfortune – these brands somehow couldn’t put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing, disgruntled employees taking over company’s official Twitter account, nauseating Twitter polls + content that didn’t simply […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Will you feel excited if we tell you that you can find your perfect audience on Facebook? Of course, you would. So, how about a tool that will help you do a thorough research on your potential customers as well as spy on your competitors? Presenting Facebook Graph Search In last year December, Facebook revamped their […]
Posted By - Suzzane A
Category: Blog Digital Marketing
1) Social media usage: 2005-2015 by Pew Research Center
Posted By - Suzzane A
Category: Blog Digital Marketing
You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store.
Posted By - Suzzane A
Category: Blog Cool Stuff Digital Marketing
Facebook’s new lead ads are great with integrated landing pages!
Posted By - Suzzane A
Category: Blog Cool Stuff Digital Marketing
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science. According to Wikipedia, Many marketers see color as an important part of marketing because color can be used to influence consumers’ emotions and perceptions of goods and services. […]
Posted By - Suzzane A
Category: Blog Digital Marketing
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world.
Posted By - Suzzane A
Category: Blog Design Digital Marketing
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision. Let’s dig deeper to understand how it can […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source – State of B2B Content Marketing in 2015 by Regalix. The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago. […]
Posted By - Suzzane A
Category: Blog Cool Stuff Digital Marketing
Email marketing when done right can positively impact your entire marketing mix. Below mentioned are some interesting stats to help you understand how customers and marketers view emails – Popularity of emails and its usage in marketing 1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source – […]
Posted By - Suzzane A
Category: Blog Campaigns Cool Stuff Digital Marketing
Storytelling is probably the oldest form of making an instant connection with people.
Posted By - Suzzane A
Category: Blog Digital Marketing
Here're 20 websites that say it quickly and say it nicely. 1. Marie Catribs:
Posted By - Suzzane A