Digital Marketing Must Reads Of October

Digital marketing reports and surveys released in October that you can’t afford to miss. 

1. B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America

70% B2C marketers say their content marketing strategies have become more effective than previous year. Read the full report here

2. Study: Twitter Customer Care Increases Willingness To Pay Across Industries

When a business responds to a  person’s query on Twitter it creates a tremendous positive impact. It increases word of mouth activity, likeliness to recommend, customer satisfaction, and willingness to spend 3–20% more on an average priced item from that business in the future. Read more about the research here 

3. How People Use Their Devices

An insightful analysis on how we use mobile devices – from how we search to how we use mobile apps, everything explained to a T. Read here

4. 30 Biggest Brands On Facebook Analyzed In-depth

More videos are being posted than plain images and text on Facebook. Brands are increasingly looking for ways to create a rich & holistic experience for theirs users and video content serves that purpose. Read the detailed analysis here

5. Online Ads Need To Be Viewable For 14 Seconds To Be Seen

A new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads. Check more

6. The New World of Cross-Channel Execution

Check how retailers are closing the gap between disparate data sources to activate marketing insights.

7. 68% of Millennial Small Business Owners Rely on Social Media for Brand Promotion

How millennial business leaders in small to medium sized businesses are reshaping the advertising industry. Check here