Category: Digital Marketing
Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)
Category: Blog Cool Stuff Digital Marketing
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science. According to Wikipedia, Many marketers see color as an important part of marketing because color can be used to influence consumers’ emotions and perceptions of goods and services. […]
Posted By - Suzzane A
5 [Statistics-backed] Search Trends To Follow In 2016
Category: Blog Digital Marketing
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world.
Posted By - Suzzane A
Psychology Of Color, Consumer Behavior and Branding
Category: Blog Design Digital Marketing
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision. Let’s dig deeper to understand how it can […]
Posted By - Suzzane A
5 Elements of a Successful B2B Content Marketing
Category: Blog Digital Marketing
Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source – State of B2B Content Marketing in 2015 by Regalix. The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago. […]
Posted By - Suzzane A
50 Email Marketing Statistics Every Marketer Should Know
Category: Blog Cool Stuff Digital Marketing
Email marketing when done right can positively impact your entire marketing mix. Below mentioned are some interesting stats to help you understand how customers and marketers view emails – Popularity of emails and its usage in marketing 1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source – […]
Posted By - Suzzane A
How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]
Category: Blog Campaigns Cool Stuff Digital Marketing
Storytelling is probably the oldest form of making an instant connection with people.
Posted By - Suzzane A
20 Restaurant Websites Doing Amazing Visually
Category: Blog Digital Marketing
Here're 20 websites that say it quickly and say it nicely. 1. Marie Catribs:
Posted By - Suzzane A
15 Digital Marketing Books Marketers Must Have on Their Bookshelves
Category: Blog Cool Stuff Digital Marketing
1. Permission Marketing (Author - Seth Godin)
Posted By - Suzzane A
8 Habits of a Successful Digital Marketing Manager
Category: Blog Cool Stuff Digital Marketing TechShu
Digital marketing is a high-growing industry with lots and lots of new opportunities. Sounds interesting, right? What to know how to become a successful digital marketing professional? Here are 8 habits that you must have in you.
Posted By - Suzzane A
How to Create a Successful Blog for Your Business
Category: Blog Content Marketing Digital Marketing
Blogging is an important digital marketing activity that every business must do. It might have different meanings and intentions for different businesses, but it always offers a business create a unique identity. In this article, we will give you a step by step procedure to set up, run, and market a business blog. Choose the […]
Posted By - Suzzane A
5 Ways to Increase your Email Open Rates
Category: Blog Digital Marketing
Email marketing is important for all businesses that deal with people with an online life. When a business creates an email list, it includes all the people, who either willingly subscribe to the newsletters or feel interested in the services or products offered. Email lists are, for this reason, pretty valuable for generating leads, quality […]
Posted By - Suzzane A
5 Myths on Social Media Engagement That Need to Be Debunked
Category: Blog Digital Marketing
Social media engagement – Isn’t the holy grail for social media managers? There have been a lot of speculations around what to do and what not to do to attain the ultimate social media engagement. However, only a few get a taste of it. The main reason being, it’s mostly surrounded by misconceptions and assumptions. In […]
Posted By - Suzzane A