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Category: Blog

Digital Marketers: Precursor to 2018

2017 was a busy year for marketers. Amidst a flurry of launches and updates, it’s pretty human to miss out on a couple of important stories and insights. Well, who said a marketer’s life is easy? No one!

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Posted By - Suzzane A

Now Digital Marketing Is More About Marketing Than Digital

They say every story has a beginning, middle, and end. So, from where do we begin this story? Well, let’s start from the beginning.

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Posted By - Suzzane A

Experiential Marketing: How These Retailers Are Leveraging Its Power

Creating a meaningful relationship with customers isn’t easy in today’s crowded and competitive retail landscape. To stand out from the crowd and capture the attention of consumers, retailers are moving towards experiential marketing campaigns – and rightfully so. For example, Google’s pop-up stores, Ralph Lauren’s interactive touch-screen mirrors in their flagship location in New York, Samsung […]

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Posted By - Suzzane A

25 Must-reads For CIOs 2017 – Part 1

We reveal some of the useful insights & articles from 2017 offering advice on digital transformation, innovation and business growth.

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Posted By - Suzzane A

Must-Reads of June 2017

Useful insights for digital marketers released in June. 1) eMarketer US Mobile Time Spent and Activities StatPack 2017 This report highlights -

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Posted By - Suzzane A

Restaurant Chains That’re Rocking Social Media

1. McDonald’s - Don't Pay. Simply Hug

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Posted By - Suzzane A

Digital Marketing Must-Reads Of April

A collection of insights and reports released in April - and you can't skip reading them.

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Posted By - Suzzane A

6 Ways World’s Best Brands Are Acting Like Humans

Have you ever wondered why popular brands are so popular? While the reasons and ‘success formulas’ can be different, there’s one thing that’s common to all – human connection.

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Posted By - Suzzane A

Must Read Digital Marketing Insights – March 2017

1) Touching The Infinite. A Report On The 2017 Adobe Mobile Maturity Survey

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Posted By - Suzzane A

Planning Your Marketing Budget? 21 Insights You Can’t Afford To Miss

Ask not what the new marketing can do for you. Ask what you can do to thrive with the new marketing.

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Posted By - Suzzane A

Digital Marketing Must Reads Of February 2017

Digital marketing reports and surveys released in February that you can't afford to miss.

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Posted By - Suzzane A

India’s Most Preferred Structured Digital Marketing Workshop in Chennai

To attend the workshop register here  A survey of marketing professionals in India by Octane Research conducted in 2016  found the leading digital marketing activities that marketers include in their digital marketing mix to meet business objectives  Learn which activities to include in your marketing mix, how to leverage the power of the channels mentioned in […]

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Posted By - Suzzane A