Category: Digital Marketing

Times are changing and digital marketing is constantly evolving and possibilities for businesses to upscale via digital in 2023 are endless.  As one of the best digital marketing agencies in Kolkata, our team is constantly updating its skills and expertise to provide the best possible suggestions and advice to our existing clientele! In recent times, […]

As per the latest studies, 70-80% of people research a small business online before making a purchase. If your business doesn’t hold a strong presence online then you are missing out on a large volume of customers. In this article, we will introduce you to a crucial checklist which will help you to get an […]

AI has changed the way we live, it has made our lives easier, more efficient, and more enjoyable. We can use AI-backed assistants to create marketing content, find information, or create videos and images with our imagination.  In the same way, we can use Open AI’s Chat GPT to support pay-per-click services for your business. […]

In today’s fast-paced digital era, it has become very important for businesses need to stay ahead of their competition and leverage every available tool to reach and engage their target audience effectively. Instagram Broadcast Channels have emerged as a powerful and essential platform especially for B2C businesses to connect, engage, and grow their customer base. […]

Analytics is an essential part of any business, It helps track your progress by providing you with vital information that can be used to make crucial decisions regarding your business. You have experienced the power of Universal Analytics, now Google has presented you with an improved version of Universal Analytics known as GA4. In this […]

SWOT analysis is a tool that can be used to assess the strengths, weaknesses, opportunities and threats of an individual or an organization. In this article, we will use SWOT analysis to improve your SEO services strategy. What is SWOT Analysis? Before going further let us quickly recall what exactly is SWOT analysis, A swot […]

A website is like a reception area that needs to be kept up to date to welcome your online visitors and searchers. Google always keeps introducing new updates therefore if you do not change your website according to the updated Google algorithm, you will begin to lose your position in search engine ranking pages.    […]

Google Analytics (GA) is an invaluable tool for understanding website and app performance, user behavior, and conversion tracking. Google has continuously revamped its analytics platform, and with Google Analytics 4 (GA4) coming into usage, a new era of analytics has begun. GA4 provides that extra edge to get deep user behavior insights through its world-class […]

Managing an online business requires a robust digital marketing process that includes SEO, PPC advertising, content marketing, social media marketing, email marketing, and affiliate marketing. These efforts should ultimately lead to conversions, or else you will need to quickly change your strategy.   Yes, in the end, if you are not getting conversions then certainly […]

A bot imitates human activity on the internet, designed to automate tasks without human involvement. Bots are generally used in highly repetitive tasks which can be executed quickly and more accurately than a human.   In the digital marketing world bot traffic is a common problem for websites of all sizes. These unwanted visitors just […]

Nothing stays the same forever, Change is always happening. The same goes for Google Analytics it is getting a new avatar. Universal Analytics will be changed to GA4 from July 2023.  But as a website owner or as an advertiser you would be interested to know what new GA4 features can offer. How it is […]

Do you know that Google is coming up with a new version of its Merchant Center known as “Merchant Center Next”? The enhanced version is very much user friendly and is designed to provide users with more control over their product listings. Merchant Center Next can automatically import products from your website which makes it […]