Category: Digital Marketing

Content marketing is a powerful tool for promoting pharmaceutical products and reaching out to potential customers. However, the pharmaceutical industry is heavily regulated, and content marketing for pharma can be a bit more complicated than for other industries. In this blog post, we’ll discuss how you can use content marketing to promote your pharmaceutical products […]

Marketing a college or university can be a challenging task, but with the right strategies, you can attract more students and increase enrollment. In today’s digital age, digital marketing has become an essential tool for reaching out to potential students. As a leading Digital Marketing agency in Kolkata specializing in the Ed-tech sector, in this […]

Search engine optimization (SEO) is an essential aspect of digital marketing, as it helps businesses increase their visibility in search engine results pages (SERPs). With the introduction of ChatGPT, a new language model developed by OpenAI, the process of SEO has become even more advanced and efficient. Here are some of the ways in which […]

Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is used to evaluate the quality and credibility of websites. It helps Google determine which pages should rank higher in search results by assessing the expertise, authoritativeness, and trustworthiness of the content and the creators.Recently, Google has added an extra E for Experience to the E-A-T algorithm. This new […]

YouTube, the world’s largest video-sharing platform, has announced that it is rolling out a mobile version of its research analytics tool, making it easier for creators to track and analyze the performance of their videos on the go. This new mobile version will allow creators to monitor their video performance and adjust their content strategy […]

Today, consumers increasingly count on the internet to acquire anything they need. Among the reasons behind this transformation are globalisation, mobile devices, and the COVID-19 pandemic. Therefore, a strategic digital marketing plan is imperative for brands to acquire and retain new-age customers. Yet, many brands lack a comprehensive plan for digital transformation and business development […]

There is a lot of debate about whether organic or paid marketing is better. Some believe that content marketing is the gift that keeps on giving, while others believe that PPC is a great way to increase conversion rates and deliver fast predictable results. No matter which of the above teams you belong to, how […]

2022 was a year of many changes, but one thing that remained constant was social media serving as the gateway for knowledge sharing, career advancement, and brand building.

Over 90% of online experiences begin with a search engine, resulting in around 3.5 billion daily searches on Google alone. Type a query, and boom! The SERP explodes with millions of results.

In the wake of COVID, 56% of consumers

The govt. will come out with detailed guidelines within the next 7-10 days for social media influencers who endorse brands & products.

Introduction