Google doubles up on E with updated search quality guidelines (E-E-A-T) in 2023

Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) algorithm is used to evaluate the quality and credibility of websites. It helps Google determine which pages should rank higher in search results by assessing the expertise, authoritativeness, and trustworthiness of the content and the creators.
Recently, Google has added an extra E for Experience to the E-A-T algorithm. This new element is intended to take into account the experience of the content creator. Google wants to ensure that the person writing the content is an expert in their field, and has the experience to back it up.
This new addition to the E-A-T algorithm is especially important for industries such as healthcare, finance, and legal. Google wants to make sure that the information provided on these sites is accurate, up-to-date, and written by experts with relevant experience.

Website owners should take this new addition to E-A-T into consideration when creating and updating their content. They should ensure that the person writing the content is an expert in their field, and has the experience to back it up. They should also include information on the author’s qualifications, professional experience, and any relevant certifications.

In conclusion, the addition of the “Experience” element to the E-A-T algorithm by Google emphasizes the importance of having credible and experienced experts creating content for websites. It also highlights the need for website owners to be more transparent about the qualifications and experience of the people behind their content. This will not only increase the trust and credibility of their website but also boost their search engine ranking.