How to Grow SME Business with Digital Marketing Services

As per the latest studies, 70-80% of people research a small business online before making a purchase. If your business doesn’t hold a strong presence online then you are missing out on a large volume of customers.

In this article, we will introduce you to a crucial checklist which will help you to get an overview of the essential factors of digital marketing for SMEs.

Here is the detailed checklist to help you plan your digital marketing approach:

The go-to-market strategy

To begin with, you need to have proper clarity over your marketing plan. For example, break your marketing plan into different phases and make your strategy accordingly. Here is how your plan should look:

Phase 1: Before launching your product or service

• Who are your target customers as per your niche?
• How are you going to reach your target customers?

Phase 2: After launching your product or service

• How to generate leads?
• How do nurture leads?
• How are you going to make conversions happen?

Phase 3: Post Conversion

• How to provide better after-sales service
• How can I keep my customers coming back for more?
• How to get referrals?

The above-mentioned queries can help you to generate a robust framework for your marketing plan which can enhance your marketing efforts.

Reputation and Branding

Building a brand name for a small business takes time, therefore you need to keep patience and follow the process. Customers should be able to identify your business at a glance, no matter how they interact with it. 

Be consistent with your branding approach at all touchpoints, it includes your email signature, website, packaging materials, Social media platform profile pictures, business cards etc. Customers put more trust in your products when they realise that they are dealing with a brand.

Here are some methods for SME businesses to promote their brand and build reputation:

• Try to connect with your target audience with email marketing and explain through well-written content how your services can be helpful to them.
• Host webinars and online events to get in touch with your existing customers and educate them about your business and products. Listen to their queries and provide them with solutions.
• Utilise influencer marketing to promote your brand and build trust.

Establishing credibility

As an SME business to establish credibility, you can create social media pages, YouTube shorts or Reels with your brand name. Focus on engaging with your target customers and answering their queries and complaints. Update them regarding your upcoming products. Get customer feedback, reviews and testimonials to attract new customers. Today a major portion of people check customer reviews before buying anything online.

Taking care of leads and educating them

Build relationships with your target audience to convert them into paying customers. Lead nurturing is a long-term plan which involves sharing information with the customers regarding your product or service and how your offer is going to benefit them, and also giving them tips and tricks to manage their business.

For small businesses, email marketing is a budget-friendly medium to connect with the audience to promote products and ideas. You can take the help of tools like “convertkit” or “mailchimp” to design persuasive and personalised emails for your customers.

Customer support

For small businesses and startups, it is crucial to provide high-value support to your customers as the level of after-sales support determines how much you value your customers. When you provide excellent customer support by solving queries within the stipulated time, customers are more likely to recommend your products to their family and friends. 

On the other hand, if you fail to help your customers with their queries and complaints, it reflects negatively on your brand and products in the market.

Implementation and Execution

When you are running a small business or managing a startup, you often face financial limitations. This can lead to uncertainty about how to spend your marketing budget. 

However, it’s important to not wait for the perfect time to launch your marketing campaign, Learn from the obstacles and challenges, and make adjustments in your marketing strategy as needed. The digital marketing landscape is constantly evolving, so you can’t afford to take too long to execute your plans.

Track performance

Resources are limited for small and medium-sized businesses (SMEs) so it is important to track your PPC, Social Media, and SEO effort constantly. This will allow you to measure your efforts proactively through data analytics. 

In the case of PPC campaigns, you need to monitor your ad performance, cost per click (CPC), PPC budget, and targeted keywords. You will also need to check which ad copies are performing and which geolocation is providing the best leads. In an SEO campaign, you need to track your blog performance based on the targeted keywords. This can help you to determine which blogs are performing and which geolocation is providing the best leads.

Fraud prevention

As a small business owner, there are a number of fraudulent activities that can be carried out with your website such as 

• Credit card fraud: This can happen when someone uses a stolen credit card to make a purchase on your website.
• Identity theft: Fraudsters can steal your personal information such as your name, and address, and use it to open accounts in your name or commit crimes.
• Phishing: sending emails and text messages to individuals appearing to be sent from your website, 
• Click fraud: When someone clicks on your ads with the intention to drive up your advertising costs.
• Ad stacking: Loading multiple ads on your website to slow it down and make it difficult for users to navigate.

Tips to protect your website from fraud:

• Take the help of a fraud detection service
• Review your website traffic
• Use strong passwords and security measures
• Educate your customers

Paid search

PPC ads are one of the most prominent tools in marketing campaigns. Creating a Google ad is not a difficult task, but using it efficiently to get maximum results requires expertise and experience. 

PPC ads can help SMEs in a number of ways such as:

• PPC ads are shown to people who are searching for your products or services, which means that you can reach a wider audience.
• Paid ads help in generating leads for your business by driving people to your website or landing page.
• When someone clicks on your ad and visits your website, they are more likely to purchase your product.
• PPC ads put your business in front of more people, this improves your brand awareness.

SEO

Search Engine Optimization (SEO) is a great way for small businesses to enhance their visibility and attract more audience, Here are some proven methods to grow your website:

• Find terms that people are using to search for your products or services. As you find out what keywords you want to target, use them on your website, title tags, meta descriptions, and content. 
• Create well-written, informative and engaging content according to your target keyword and search intent.
• Try to build backlinks by guest blogging, social media or participating in forums.
• Optimise your website for mobiles and tablets.
• Offer a good user experience, to reduce bounce rates.
• Keep the content of your website as per Google SEO guidelines.

By using digital marketing, SMEs can reach a larger audience than they could with traditional marketing approaches.

We are one of the Top Rated Performance Marketing & Digital Marketing agencies especially for SME businesses in India. We are a team of thought leaders and with a relentless passion for driving growth and a commitment to delivering outstanding results, we have empowered numerous SME businesses to flourish in the dynamic and highly competitive digital sphere. 

What separates us from others?

•  We have been in the digital marketing game for 17+ years, and we are still hungry to learn and grow.
• Our strong execution and the 3-layer backup system ensure that our clients never suffer.
• Expertise and exposure in more than 20 industries 
• As a Google premier company, we have direct access to a dedicated team of Google experts who help us troubleshoot problems, optimise campaigns, resolve add account issues and get the most out of Google Ads 

Let us address your business challenges together, please write to us at: https://www.techshu.com/contact-us/.