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Category: Digital Marketing

How One Wrong Strategy Turned The Table for a Big Brand

Team India lost the semifinal to Australia. It’s indeed sad, disappointing, disheartening for the countrymen. While many people started bashing certain team members for the loss, some started creating memes that are still trolling. Some of them are harmless jokes while some of them are a little hurtful. But one incident showed that come what […]

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Posted By - Suzzane A

3 Indian Brands That Cashed in on ICC World Cup 2015

Can you say what’s common between the Super Bowl and ICC World Cup? Yes, both belong to sports. Both are exciting. What’s next? Let us help you. Both these tournaments open a wide gate for branding. It’s a win-win for all. Audiences get entertainment and brands get huge recognition.  Here are 3 Indian brands that are […]

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Posted By - Suzzane A

7 SEO Myths You Must Get Rid of NOW!

This is the time when we must get rid of these SEO myths. Myth # 1: SEO does not work:

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Posted By - Suzzane A

Importance of Instagram Marketing for a Business in 2023

Wondering why would you need to focus on Instagram when you already have Facebook, Twitter, and LinkedIn?

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Posted By - Suzzane A

The Greatest Digital Marketing Conference in India!

The greatest digital marketing conference has started! And team TechShu is here to witness the ad:tech New Delhi 2015. If you are’re wondering what is Ad:tech, here is a brief:

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Posted By - Suzzane A

11 Mobile Marketing Trends to Watch in 2015

You must’ve heard these sentences umpteen times. But let’s add some data that’ll add more clarity here.   78% of US-based Facebook users access the network from their phones and 75% do it on Twitter (Techcrunch).  Over 35% of all smartphone users check their mobile devices before getting off the bed (Pew).  Mobile is responsible for […]

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Posted By - Suzzane A

6 Pillars of Video Marketing

Visual is the future of content marketing. And when it comes to visuals, videos are, perhaps, the most engaging and popular media content. It’s not just a saying, now we have data to support it.

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Posted By - Suzzane A

Importance of Blogging for E-commerce Businesses

Into E-commerce? Have you tried blogging yet? You must be thinking how would that help? Here are 5 reasons that you must explore blogging for your E-commerce venture. Blog is a better catalogue: When you have thousands of products to showcase, what would be a more organized way to present them other than on a blog? […]

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Posted By - Suzzane A

30 Content Marketing Stats Exclusively For B2B Marketers

Content Marketing Rises In Importance

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Posted By - Suzzane A

10 Social Media Myths That May Hold You Back

Myth # 1: Your business is not social: We heard many people saying that their business is too professional for social media.

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Posted By - Suzzane A

A Balanced Method to Mix and Match Owned Media & Earned Media

We already know that content is king and it’s also true that we’re living in an age of content overload. Everyone is a publisher. Everyone tries to attract his target users with content, but only a few succeed.

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Posted By - Suzzane A

A Guide to Cope up With Decreased Facebook Organic Reach

Have you noticed a reduced organic reach for your Facebook posts these days?

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Posted By - Suzzane A