Category: Digital Marketing

Enterprise leaders today are no longer debating whether digital marketing can be effective; the real question is considerably more pointed: In short, how does digital marketing build “measurable, scalable return on investment at the enterprise level”? Having worked with 20+ industries and complex business models worldwide, we have learned one fundamental truth: ROI is not […]

Ranking on search engines, especially to stand tall on page one, is a thing of the past. That mental model no longer holds. Today, people are just as likely to ask ChatGPT, Google’s AI Overview, or Perplexity a question as they are to type it into a traditional search bar. In many cases, they don’t […]

AI is no longer a future investment for enterprises—it is already reshaping how revenue is influenced, validated, and accelerated. Across India, digital marketing agencies are quietly redefining how ROI is generated, not by chasing more traffic, but by ensuring brands are present at the exact moments decisions are formed. For large enterprises, the uncomfortable reality […]

The pharmaceutical market in India was valued at USD 50 billion in FY 2023-24. According to a report, the market is estimated to grow at a rate of 5.31%. As the industry expands, so does the race to stand out. Traditional marketing alone can’t keep up with the pace. Businesses need digital marketing to stay […]

The advertising world is a competitive landscape, Brands are always on the lookout for ideas to compete with each other. In modern times we have seen a number of famous brand conflicts such as Pepsi Vs Coke, BMW Vs Audi, Microsoft Vs Apple, and Domino’s Vs Subway and every year the battle keeps on shifting […]

The power of viral marketing is that it can make you laugh, cry, and have an opinion about a particular product or service. A restaurant marketing or promotional activity becomes viral when it is liked and shared by people within their network. It can reach thousands and millions of people in a very short time.  […]

If you are a B2B marketer and want to infuse some extra spark into your marketing campaigns, this article is for you! As the best digital marketing agency in Kolkata, we have compiled a list of the most effective and inspirational B2B marketing campaigns to help you take your marketing efforts to the next level. […]

Times are changing and digital marketing is constantly evolving and possibilities for businesses to upscale via digital in 2023 are endless.  As one of the best digital marketing agencies in Kolkata, our team is constantly updating its skills and expertise to provide the best possible suggestions and advice to our existing clientele! In recent times, […]

As per the latest studies, 70-80% of people research a small business online before making a purchase. If your business doesn’t hold a strong presence online then you are missing out on a large volume of customers. In this article, we will introduce you to a crucial checklist which will help you to get an […]

AI has changed the way we live, it has made our lives easier, more efficient, and more enjoyable. We can use AI-backed assistants to create marketing content, find information, or create videos and images with our imagination.  In the same way, we can use Open AI’s Chat GPT to support pay-per-click services for your business. […]

In today’s fast-paced digital era, it has become very important for businesses need to stay ahead of their competition and leverage every available tool to reach and engage their target audience effectively. Instagram Broadcast Channels have emerged as a powerful and essential platform especially for B2C businesses to connect, engage, and grow their customer base. […]

Analytics is an essential part of any business, It helps track your progress by providing you with vital information that can be used to make crucial decisions regarding your business. You have experienced the power of Universal Analytics, now Google has presented you with an improved version of Universal Analytics known as GA4. In this […]