Blogs by TechShu, the Best Digital Marketing Agency in India

 Workshops will be conducted in Jaipur, Marriott Hotel on 15 Feb 2017  Delhi, The Park Hotel on 17 Feb 2017 Chennai, The Residency on 24 Feb 2017  To attend the workshops click here  These age-old words of wisdom hold true for professionals trying to navigate the ever-changing digital landscape.  How Attending Digital Marketing Demystified Can Help You?  Let’s […]

When it comes to spearheading your organization’s digital evolution, the role of digital marketing strategist is vital.

Across geographies and industries, content marketing was a hot topic in 2016.

1) Buster the Boxer – John Lewis

You've got an email! These 4 words still hold magic for consumers across the globe. Which is why email as a marketing channel generates the highest ROI ( an estimated ROI of $38 for every $1 spent, according to the Direct Marketing Association).

Nearly all form of marketing is now technology-driven. But not all marketing technology strategies are successful. Here we discuss 10 campaigns where marketing and technology were intertwined seamlessly to meet the business objectives.  1. Apolosophy by Apotek The ad was made to introduce a new line of hair products by Apotek, a Swedish pharmacy brand. Place: […]

Digital marketing reports and surveys released in November that every marketer should read.

Digital Marketing Goals 1. Driving sales and building brand awareness are top digital marketing goals of small and medium sized businesses (SMBs), as per 2016 Small Business Marketing Trends Report by Leadpages & Infusionsoft.  2. 82% SMBs claim that digital marketing is important to their company’s success, according to Small Business Digital Marketing and Social Media Habits in 2016 by Clutch […]

Digital marketing reports and surveys released in October that you can't afford to miss.

These are the digital marketing reports and surveys released in September that you can’t afford to miss.  1. 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America Report By Content Marketing Institute/MarketingProfs & Sponsored By Brightcove      Key Takeaways :  85% of B2B marketers attributed their organization’s increase in content marketing success rate to creating […]

 Did you know that 59% of B2B marketers have no clarity on what an effective or successful content marketing program looks like? If you’re a B2B marketer then these 6 data-backed tips will help you keep confusion away from your content marketing strategy.    (Source: B2B 2017 Benchmarks, Budgets, and Trends—North America By Content Marketing Institute)  1) Editorial […]

1. Social Media Conversations – Listening With An Intent To Reply  Stephen Covey nailed it. Effective listening is an art. Great conversationalists listen more than they speak. They don’t listen to reply; they listen to understand what the other person is saying. Our eagerness to don the agony aunt hat makes us rush in with […]