Digital marketing reports and surveys released in February that you can’t afford to miss.
Content-enabled campaigns are often tailored to where the buyer is in the funnel, address specific pain points, and can provide useful and relevant benchmark data for the prospect. Read more here
This report offers not only a fascinating snapshot into the evolving world of social video, but also a glimpse at the benefits for those brands who are able to turn it to their advantage. Read more here
Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR. Which shouldn’t come as a surprise, because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings. Read more here
Unfortunately, Millennials aren’t enamored with most current loyalty programs. In fact, the research revealed they are more likely to have a negative reaction to a company’s attempt to earn their loyalty. Therefore, it is critical that companies understand Millennials’ impressions of loyalty and then tailor language and experiences to their values and behaviors. Read more here
As companies prioritise their digital marketing efforts we continue to see the focus in 2017 on creating a seamless, consistent and valuable experience for their audiences and having the teams in place to help achieve this. Read more here
CategoryBlog Digital Marketing