Category: Blog Digital Marketing
Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run. In 2016 we’re going to see companies producing more content. […]
Posted By - Suzzane A
Category: Blog Digital Marketing
The article was published in the Entrepreneur magazine ( the shorter version). Here’s the extended version If growing businesses is David then to win over the market, digital can become the sling shot but getting it right takes time. Here are some mistakes you want to avoid in 2016. 1) Mistake #1: “I want you to do SEO […]
Posted By - Suzzane A
Category: Blog Campaigns Digital Marketing
First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji.
Posted By - Suzzane A
Category: Blog Digital Marketing
In 2016, it makes sense to follow all of them, to have a good idea regarding how the digital landscape will change.
Posted By - Suzzane A
Category: Blog Campaigns Digital Marketing
Blame it on humour gone wrong, sloppy copy or plain misfortune – these brands somehow couldn’t put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing, disgruntled employees taking over company’s official Twitter account, nauseating Twitter polls + content that didn’t simply […]
Posted By - Suzzane A
Category: Blog Digital Marketing
Will you feel excited if we tell you that you can find your perfect audience on Facebook? Of course, you would. So, how about a tool that will help you do a thorough research on your potential customers as well as spy on your competitors? Presenting Facebook Graph Search In last year December, Facebook revamped their […]
Posted By - Suzzane A
Category: Blog Digital Marketing
1) Social media usage: 2005-2015 by Pew Research Center
Posted By - Suzzane A
Category: Blog Digital Marketing
You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store.
Posted By - Suzzane A
Category: Blog Cool Stuff Digital Marketing
Facebook’s new lead ads are great with integrated landing pages!
Posted By - Suzzane A
Category: Blog Cool Stuff Digital Marketing
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science. According to Wikipedia, Many marketers see color as an important part of marketing because color can be used to influence consumers’ emotions and perceptions of goods and services. […]
Posted By - Suzzane A
Category: Blog Digital Marketing
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world.
Posted By - Suzzane A
Category: Blog Design Digital Marketing
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision. Let’s dig deeper to understand how it can […]
Posted By - Suzzane A