Category: Blog
5 Things Advertisers Need To Know About Dads
Category: Blog Campaigns Cool Stuff Digital Marketing
Dads hate shopping. Dads can't change diapers. Dads can't cook. Dads can't do this...dads can't do that. Well, it's time to change the way dads are stereotyped as clueless and incompetent when it comes to parenting.
Posted By - Suzzane A
5 Data-backed Content Writing Techniques To Master
Category: Blog Digital Marketing Web Writing
We think we know the answer. Are you still with us? Have you already started scanning the content? If yes, then you’re not alone – you belong to a large group of users who don’t read but scan content for information. According to the 2008 Nielsen study, users read at most 28% of the words during […]
Posted By - Suzzane A
TechShu is now Indus Net TechShu
Category: Blog Inside Techshu News Press TechShu
It is an official announcement and a happy news for companies looking for the right cost, ROI-based digital marketing. TechShu is now Indus Net Techshu, where Indus Net have purchased a majority share in TechShu. Also with the new entity we’re officially the largest integrated digital marketing agency in Eastern India. Our commitment to become […]
Posted By - Suzzane A
Mother’s Day 2016 Viral Stories
Category: Blog Campaigns Digital Marketing
Here we discuss stories that've captured the depth & meaning of motherhood. Read on
Posted By - Suzzane A
8 Things 2015 Taught Us About Millennials
Category: Blog Digital Marketing
Why’re marketers obsessed with millennials? Because this generation’s global purchasing power was estimated to hit $2.45 trillion in 2015, according to research by Youbrand. In addition to holding significant purchasing power they’ll be soon an important part of workforce. In an article titled Marketers Are Sizing Up the Millennials in the NYT, Dionne Searcey gives us an […]
Posted By - Suzzane A
10 Content Marketing Tips For 2016
Category: Blog Digital Marketing
Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run. In 2016 we’re going to see companies producing more content. […]
Posted By - Suzzane A
Top 2015 mistakes hurting your digital marketing ROI
Category: Blog Digital Marketing
The article was published in the Entrepreneur magazine ( the shorter version). Here’s the extended version If growing businesses is David then to win over the market, digital can become the sling shot but getting it right takes time. Here are some mistakes you want to avoid in 2016. 1) Mistake #1: “I want you to do SEO […]
Posted By - Suzzane A
Emoji : The New Friend of Marketers
Category: Blog Campaigns Digital Marketing
First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji.
Posted By - Suzzane A
50 Digital Marketers We Recommend Following on Twitter, Right Now!
Category: Blog Digital Marketing
In 2016, it makes sense to follow all of them, to have a good idea regarding how the digital landscape will change.
Posted By - Suzzane A
Digital Marketing Must Reads Of 2015
Amid all the digital marketing noise, did you miss out on these contents last year? The list includes survey results, blogs, videos & expert predictions.
Posted By - Suzzane A
What Went Viral In 2015? But Not For Good Reasons
Category: Blog Campaigns Digital Marketing
Blame it on humour gone wrong, sloppy copy or plain misfortune – these brands somehow couldn’t put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing, disgruntled employees taking over company’s official Twitter account, nauseating Twitter polls + content that didn’t simply […]
Posted By - Suzzane A
Campaigns That Went Viral in 2015
Every year, we come across hundreds of advertisements, on an average. However, many of these ads just shamelessly endorse products and are quickly forgotten. But then, there are advertisements that tap into our emotions, make us think, bring a smile to our lips, or perhaps a few tears to our eyes. These are advertisements that […]
Posted By - Suzzane A